September 5, 2024

Stand-Up and Be Counted – Northland Fishing Tackle

August 2, 2024

Masterclass Training: Fishing a Spinnerbait at Night

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August 2, 2024

Mullet Made for Bass

July 15, 2024

Your Own Pet Rat

July 15, 2024

Z-Man® Develops Groundbreaking Shad Style Swimbait

July 11, 2024

Sonar Science Meets Next Level Lure Design

July 9, 2024

Snag Proof Zoo Wake – A Hollow Body That Swims

July 9, 2024

DAIWA’s new artisan Smelthead DX – Immaculate Design

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May 8, 2024

American Baitworks is proud to announce the Launch of BaitFuel Freshwater Hardbait Stick

March 8, 2024

Buggy For Panfish

February 21, 2024

ChatterBait® Cheat Code

February 8, 2024

Spin Into River Walleyes Now

February 5, 2024

ChatterBait® Cheat Code

January 29, 2024

Reimagined Tinsel Jigs

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January 11, 2024

Berkley Gives Anglers More Control of Their Baits Than Ever Before with All-New Forward-Facing Sonar Optimized Baits

January 3, 2024

A Jig for the Naturalist

January 2, 2024

Missile Jigs Drops Ike’s Monster Jig

October 24, 2023

Ruler of Topwater Frogs – the Berkley Swamp Lord

July 7, 2023

Science, Natural Selection and a Bladed Jig for the Ages

July 6, 2023

The Virtues of Laziness

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July 3, 2023

Strike King Releases New Sexy Shad 2.0, Adds More Color Options to Hybrid Hunter Family

July 3, 2023

Strike King Releases New Crankbait Designed by KVD and Todd Castledine

July 3, 2023

Strike King Expands Legendary Jerkbait Selection with New KVD Elite, Sinking Series

July 3, 2023

New Bitsy Family Adds Additional Size Options to Popular Strike King Baits

June 21, 2023

Mid-Depth Assassin – the Berkley Dime

June 15, 2023

Berkley PowerBait Nessie – Taking Glide Baits Into Uncharted Territory

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June 14, 2023

Savage Gear Introduces the High-Action Panic Popper

June 13, 2023

The Savage Gear BFT Flyer Sets a New Standard for Realistic Flying Fish

May 11, 2023

Bassinova Baits Forms Strategic Partnership With Boing Lures

March 20, 2023

Small Bait. Big Rumble.

March 3, 2023

Balsa-Crafted Shad Available in 18 New Colors

March 1, 2023

Bass from the Grass…and Depths

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February 15, 2023

Academy Sports + Outdoors Launches H2OX: A Complete Assortment of Fishing Gear Featuring New Products and Design

January 6, 2023

AMERICAN BAITWORKS INTRODUCES NEW SPEED FREAK SPINNERBAIT

October 18, 2022

The Berkley Power Blade – Science Meets a Classic Bait

October 18, 2022

Ever Green’s frontline CR-Series crankbaits come dressed in fresh new uniforms

October 13, 2022

The Topwater Chaos Continues

October 4, 2022

Ever Green Adds Extensive Colors to Shallow-Running Cranks

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September 27, 2022

New CH-1 Shallow-Running Crankbait Patterns

September 22, 2022

New Finesse Bass Jig

September 20, 2022

Berkley’s Newest Crankbait – the Money Badger

September 14, 2022

Ever Green OB-68 Really Pops With New Colors

September 8, 2022

New ‘Jack’ City

September 6, 2022

Ever Green Pencil Lures Draw New Colors

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August 26, 2022

Crawfish on Steroids

August 2, 2022

Crankbait Supremecy

July 21, 2022

Spinnerbaits the Pros Use by SPRO®

July 20, 2022

Introducing SPRO’s Speed Demon – Its Rapid Action Drives Fish Wild!

July 20, 2022

SPRO’s Rk Crawler 50DD – A New Smaller Crankbait for Deep Water

July 20, 2022

Introducing SPRO® Outsider Crankbaits – A New Concept in Crankbait Design

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July 20, 2022

Put Baits Where the Fish are with SPRO’s New Deeper Running McStick 110+1