American Baitworks is proud to announce the Launch of BaitFuel Freshwater Hardbait Stick

BaitFuel Hardbait Stick now shipping to Retailers and selling out across the country.

OCEAN SPRINGS, MISSISSIPPI — May 7, 2024 — American Baitworks is proud to announce the launch of the BaitFuel Freshwater Hardbait Stick, an innovative addition to our lineup of fish attractant products and the secret to Justin Hamner’s 2024 Bassmaster Classic win.

The BaitFuel Hardbait Stick is setting a new standard in fishing technology. The Hardbait Stick is designed to be easily rubbed onto any lure to take scent where it has never gone before- on a hard bait. Your crankbaits, jerk baits, topwater baits, and even spinnerbaits can now use the added advantage of BaitFuel Scent Technology.

Innovative Features for Enhanced Fishing
Packed into a convenient 0.5 oz twist-up tube for easy, mess-free application, the BaitFuel Hardbait Stick offers hundreds of uses from a single tube. It is SUPERCHARGED with F.A.S.T. (Fish Active Scent Technology), scientifically engineered to stimulate a fish’s predator instinct, which leads to more bites and longer hold times.

BaitFuel’s powerful attractants and taste enhancers, ensure effectiveness cast after cast. Designed to revolutionize the use of scents in fishing, the Hardbait Stick can be easily applied to any smooth-sided bait where a liquid or gel-based attractant will not stick.

The BaitFuel X55 Freshwater Hardbait Stick’s first full production run is now shipping and will soon be available at local retailers everywhere, offering anglers the most innovative new product in fishing scent technology.

About American Baitworks
American Baitworks Co. is a leader in the fishing tackle industry, known for innovative fishing products and a steadfast commitment to quality. With a portfolio including NetBait, Halo Fishing, Snag Proof, Scum Frog, Freedom Tackle, and BaitFuel., American Baitworks is innovating the fishing experience for anglers worldwide.

For more information on BaitFuel visit

PR Contact:
Valerie Dixon
Marketing Operations Manager
[email protected]