Sunline Pro Takahiro Omori Special Rhino Rod & Reel Combo Crowned Anglers’ Choice at ICAST 2026 Gill’s New Waterproof Bag Collection Is Ready for Back-to-School and Beyond Costa Gives New Life to Recycled Fishing Nets with Expanded Untangled Collection ¥EN Launches ASHI, an Ultra-Reactive JDM-Style Urchin Bait ¥EN Brings a Japanese-Inspired Plastics and Tackle System to American Bass Fishing Z‑Man® ChatterBait® PZ2™: Premium Performance, Unbeatable Value Gill Introduces the New Deck to Dock Collection Featuring the Seeker Jacket BUBBA®, MLF Officially Launch SCORETRACKER® LIVE for Consumers While BUBBA® Expands Its Connected Fishing Ecosystem at ICAST 2026 Synergy at the Source Lew’s® Introduces HyperMag Shallow Spool 300 Spinning Reel Uncompromising Performance Gill’s Updated Infinity 2.0 Hoody and Long Sleeve Are Ready for Summer Adventures Lew’s® is Red-Hot with the All-New Speed Spool® RX 200 HyperSpeed® Feel the Difference Bajío’s New Temples of Change Collection Turns Sunglasses Into Conservation Action Lew’s Introduces the Custom TLX 150 Baitcast Reel built for Coastal and Freshwater Anglers Gill’s Apex Pro-X 2.0 Rain Suit: Built for Speed, Engineered for the Worst Conditions BOTE Expands Fishing Lineup With New ProRider Aero Hybrid Fishing Platform Beacon Flashes New Colors Gamakatsu Introduces GSPECX™ Performance Eyewear The War on UV The Tactical Tweener by Whitewater Gill’s Meridian Pro X 2.0 Spotlight Black Buffalo Named Official Dip of Major League Fishing Z-Man® SWAG™ LT Swimbait
