Lew’s Introduces the Custom TLX 150 Baitcast Reel built for Coastal and Freshwater Anglers

Holding to a tradition of building reels for exceptional performance in the most challenging fishing conditions, Lew’s® is pleased to announce the release of the Custom TLX 150 baitcast reel.

While it is an outstanding choice for many applications on the water, the Custom TLX 150 is constructed to handle harsh coastal environments while remaining equally at home on your favorite lake, making it a great all-water reel.

Built on a rigid aluminum frame with lightweight C45 carbon side plates, the reel provides the durability needed for battling hard-fighting inshore species while maintaining a compact, comfortable profile for all-day fishing. The reel features Lew’s ParaMag® RX magnetic cast control system for micro-precise braking adjustments, smoother casts, and reduced backlash, while machined aluminum Speed Gears® with a P2 Super Pinion® deliver long-lasting durability and consistently smooth retrieves.

“I’ve put the new Lew’s Custom TLX through some of the harshest environments on the South Texas coast for the past year. The TLX has proven to be the pinnacle of durability and reliability. It took everything I threw at it and just kept proving to be the reel I went to grab day in and day out.” – Capt. Brett Sweeny

Additional features include anti-rust, double-shielded ball bearings, a titanium-coated two-stage line guide for improved casting performance with braided line, a braid-ready knurled aluminum spool, and an aluminum handle with hybrid EVA/cork knobs for a secure, comfortable grip on the water.

Features:
• COMPACT ALUMINUM FRAME WITH C45 CARBON SIDE PLATES provides a rigid, high-strength foundation without flex, while carbon side plates minimize overall weight for exceptional comfort and handling.
• PARAMAG® RX MAGNETIC CAST CONTROL SYSTEM offers perfect spool balance, extreme braking force, and precise adjustments for smoother casting and reduced backlash.
• 5 ANTI-RUST BEARING SYSTEM features high corrosion resistance to ensure excellent bearing performance even in harsh, corrosive environments.
• MACHINED ALUMINUM SPEED GEARS® WITH P2 SUPER PINION® are precision-cut on Hamai CNC machines for exceptional durability and long-term performance, supported by a bearing-supported pinion gear for precise alignment and solid stability.
• BRAID-READY KNURLED ALUMINUM SPOOL reduces line slippage when braided line is tied directly to the spool, eliminating the need for backing.
• ALUMINUM HANDLE WITH HYBRID EVA/CORK KNOBS provides a comfortable and secure grip for all-day fishing.
• TITANIUM COATED TWO-STAGE LINE GUIDE is designed to maximize casting distance and is coated in titanium to withstand the abuse of braided lines.
• SPEED KEEPER® offers a retractable bait keeper for quick, convenient, and secure lure storage right on the reel.
• ZERO REVERSE® ONE-WAY CLUTCH BEARING delivers instant hook-setting power without any backplay.
The Custom TLX 150 baitcast reel is available at local dealers starting June 1, 2026. Retail Price $249.99 To learn more visit www.lews.com
About Rather Outdoors
Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.
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