May 11, 2023

Bassinova Baits Forms Strategic Partnership With Boing Lures

March 20, 2023

Small Bait. Big Rumble.

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March 3, 2023

Balsa-Crafted Shad Available in 18 New Colors

March 1, 2023

Bass from the Grass…and Depths

February 15, 2023

Academy Sports + Outdoors Launches H2OX: A Complete Assortment of Fishing Gear Featuring New Products and Design

January 6, 2023

AMERICAN BAITWORKS INTRODUCES NEW SPEED FREAK SPINNERBAIT

October 18, 2022

The Berkley Power Blade – Science Meets a Classic Bait

October 18, 2022

Ever Green’s frontline CR-Series crankbaits come dressed in fresh new uniforms

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October 13, 2022

The Topwater Chaos Continues

October 4, 2022

Ever Green Adds Extensive Colors to Shallow-Running Cranks

September 27, 2022

New CH-1 Shallow-Running Crankbait Patterns

September 22, 2022

New Finesse Bass Jig

September 20, 2022

Berkley’s Newest Crankbait – the Money Badger

September 14, 2022

Ever Green OB-68 Really Pops With New Colors

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September 8, 2022

New ‘Jack’ City

September 6, 2022

Ever Green Pencil Lures Draw New Colors

August 26, 2022

Crawfish on Steroids

August 2, 2022

Crankbait Supremecy

July 21, 2022

Spinnerbaits the Pros Use by SPRO®

July 20, 2022

Introducing SPRO’s Speed Demon – Its Rapid Action Drives Fish Wild!

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July 20, 2022

SPRO’s Rk Crawler 50DD – A New Smaller Crankbait for Deep Water

July 20, 2022

Introducing SPRO® Outsider Crankbaits – A New Concept in Crankbait Design

July 20, 2022

Put Baits Where the Fish are with SPRO’s New Deeper Running McStick 110+1

July 20, 2022

New for 2022, SPRO® Debuts the KGB Chad Shad 180 Glide Bait

July 20, 2022

The Chick Magnet Has a Little Brother.

July 20, 2022

Strike King and KVD collaborate on the Perfect Jerkbait.

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July 19, 2022

SPRO’s Rk Crawler 50DD – A New Smaller Crankbait for Deep Water

July 19, 2022

Rise of the Topwater ChatterBait® 

July 19, 2022

Strike King Revolutionizes Jig Line-Up with the Compact Tungsten Casting Jig

July 19, 2022

Strike King Announces Two New Twists to the Thunder Cricket Family

July 19, 2022

Strike King Launches Two New Lures to the Hybrid Hunter Line-up

July 15, 2022

Spinning Rods & Little Bitty Swim Jigs

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July 14, 2022

Z-Man HellraiZer

July 13, 2022

Freedom Tackle FT Ultra Diver Shad

July 13, 2022

Freedom Tackle FT Ultra Diver Minnow

July 13, 2022

Freedom Tackle FT Tailspin

July 13, 2022

Speed Freak Spinnerbaits

July 13, 2022

Freedom Tackle 5.5” Mischief Minnow

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July 13, 2022

Freedom Tackle Finesse Jig

July 6, 2022

Berkley Clickin’ Frittside

July 6, 2022

Berkley Slobberknocker

November 19, 2021

SPRO® Introduces New Colors of Aruku Shad

September 3, 2021

MonsterBass Mad Max Popper Review

August 27, 2021

Berkley Freshwater Hardbait Extensions

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July 30, 2021

ZMan Big Blade Chatterbait with Bryan Thrift – ICAST 2021

July 25, 2021

Strike King Introduces New Skip’N Buzz

July 25, 2021

Strike King Adds to Tour Grade Spinnerbait Lineup

July 24, 2021

Strike King introduces the 6XD Hard Knock

July 24, 2021

Strike King Introduces the Chick Magnet Crankbait

July 22, 2021

SPRO’s Fat Papa Walker Brings New Life to the Topwater Game

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July 22, 2021

Unique Sound And Head-shaking Action Offered in New Spro Cyclone Prop 80