February 5, 2025

Softbait Superpower

October 9, 2024

Sophisticated Swimbait

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August 13, 2024

X Zone Lures Releases New Stealth Finesse Series

August 2, 2024

LIVETARGET’S NEW ICT CRAW UNLIKE ANY OTHER

August 2, 2024

LIVETARGET LAUNCHES INTO WORMS, BRINGING ATTRACTIVE INNOVATION

August 2, 2024

LIVETARGET LEANS INTO ICT FOR NEW SUNFISH SWIMBAIT

August 2, 2024

LIVETARGET RELEASES NEW SHAD THAT SWIMS AS GOOD AS IT LOOKS

August 2, 2024

LIVETARGET INTRODUCES THE FERRARI OF FROGS

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July 15, 2024

FISHING: Forward-Facing Sonar Beast

July 15, 2024

Z-Man® Develops Groundbreaking Shad Style Swimbait

July 11, 2024

Sonar Science Meets Next Level Lure Design

July 9, 2024

DAIWA’s new artisan Smelthead DX – Immaculate Design

July 9, 2024

Fuel Injection … for Fishing Lures!

May 8, 2024

American Baitworks is proud to announce the Launch of BaitFuel Freshwater Hardbait Stick

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March 18, 2024

Coiling, Springing, and Bass are Waiting

February 8, 2024

Spin Into River Walleyes Now

January 26, 2024

Fishin’ Tip Friday – The Strike King Filler Worm

January 11, 2024

Berkley Gives Anglers More Control of Their Baits Than Ever Before with All-New Forward-Facing Sonar Optimized Baits

November 28, 2023

NEW Savage Gear Manic Shrimp V2 Delivers Lifelike Movement

November 28, 2023

Predator’s Choice

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October 5, 2023

New Berkley PowerBait Saltwater Shapes Featuring a Formula Fish Can’t Resist

September 14, 2023

The Puppet’s First Pitch

August 8, 2023

The Biggest Little Swimbait

August 1, 2023

Savage Gear Introduces the High-Action Panic Popper

July 9, 2023

Cartoon Characters Come to Life

July 6, 2023

Stunning New Bass Worm

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July 6, 2023

Unleash the Gremlin

July 3, 2023

Strike King Adds to Their Legendary Rage Tail Plastics Line Up

June 30, 2023

Smallmouth ‘Snackables’

June 27, 2023

Missile Baits Drops Bomba 3.5 and Adds More Spunk Shads

June 22, 2023

ChatterBait® Creators Reveal Ultra-Refined ElaZtech® Trailer

June 13, 2023

Classic Winning Bait Gets a Baby Brother

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June 8, 2023

Berkley PowerBait CullShad

June 2, 2023

Forced to Pre-Launch!

March 22, 2023

Missile Baits Making Mini Magic Worm

January 3, 2023

Missile Baits Partners For Spunk Shad

September 20, 2022

Berkley PowerBait Bonefish and Curly Bones

September 15, 2022

Berkley PowerBait Shape 108

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September 13, 2022

Berkley PowerBait MaxScent Lil’ Super Trooper

July 20, 2022

Strike King Launches Two New Worms the Put More Fish in the Boat in 2022

July 20, 2022

The New SPRO® Pintail Stick Slim is Made for Finesse

July 20, 2022

Use the Bait the Pros Use – The SPRO® CJ Smasher Makes Fish Want to Eat

July 19, 2022

XZone New 4.25″ Neko Ned Zone Worm!

July 14, 2022

Z-Man® Salty Ned ShrimpZ

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July 13, 2022

Snag Proof SmashMouth Popping Frog

July 13, 2022

NetBait Paca Slim

July 13, 2022

NetBait Lollipop DS

July 13, 2022

Scum Frog Launch Frog XS

July 13, 2022

NetBait Crush Worm

July 13, 2022

NetBait ION

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July 13, 2022

NetBait Drifter Minnow