March 24, 2023

DAIWA: New 23 Tatula Elite Rods

March 24, 2023

Fin-Nor Continues the Legacy of Performance-Driven Eyewear by Announcing Five New Styles

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March 22, 2023

Missile Baits Making Mini Magic Worm

March 21, 2023

Costa Sunglasses expands PRO series with launch of Corbina PRO

March 20, 2023

Small Bait. Big Rumble.

March 16, 2023

X2Power Expands its Lineup of Premium and Intuitive Marine Lithium Batteries

March 15, 2023

MLF Toyota Series Set for Tournament at Lewis Smith Lake in Cullman

March 13, 2023

Taming Temperatures with an Athletic Design

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March 3, 2023

Balsa-Crafted Shad Available in 18 New Colors

March 1, 2023

Bass from the Grass…and Depths

March 1, 2023

The Ultimate Rainsuit for Extreme Elements

February 20, 2023

Rock An Elite Series Mimic Swim Jig

February 17, 2023

Wacky Worm Bassin’ Done Better

February 15, 2023

Academy Sports + Outdoors Launches H2OX: A Complete Assortment of Fishing Gear Featuring New Products and Design

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February 7, 2023

Introducing Berkley Scent to Hard Baits with the Berkley Scented Flicker Shad

January 26, 2023

Newport Unveils New Electric Outboard Motors

January 25, 2023

Locate Fish Faster Through the Ice with Intuitive Technology from Humminbird

January 24, 2023

AC Insider Kenneth Grover gives us his 2 year update using the latest and greatest from ReLion Lithium Batteries!!

January 17, 2023

Nightwave, marine digital night vision camera can now stream to a mobile device via the new SIONYX app

January 10, 2023

Picasso Lures Releases Speed Drop

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January 6, 2023

AMERICAN BAITWORKS INTRODUCES NEW SPEED FREAK SPINNERBAIT

January 6, 2023

Simms Launches Spring 2023

January 3, 2023

Missile Baits Partners For Spunk Shad

November 29, 2022

Exceptional Casting Combo Now Available

November 15, 2022

Mercury unveils V10 350 and 400hp Verado outboards

November 8, 2022

It’s All About the Ned

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November 3, 2022

Now Available, Daiwa’s Technique-Specific TATULA XT Bass Rods

October 18, 2022

The Berkley Power Blade – Science Meets a Classic Bait

October 18, 2022

Ever Green’s frontline CR-Series crankbaits come dressed in fresh new uniforms

October 17, 2022

Bass Bait with an Elite Status

October 13, 2022

The Topwater Chaos Continues

October 13, 2022

Greys Expands Line of Popular FIN Fly Fishing Combos

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October 13, 2022

Picasso Lures Introduces Shaky Vibe Head New Head the Inspiration of Lake Guntersville Guide Lonnie Cochran

October 10, 2022

Gregory Seals Third Win Of Season At Bassmaster Kayak Series Event On Pickwick Lake

October 6, 2022

Frabill Conservation Folding Net

October 5, 2022

Humminbird Clearing the Path for Unrivaled Mapping with All-New LakeMaster Charts

October 4, 2022

Ever Green Adds Extensive Colors to Shallow-Running Cranks

September 27, 2022

Plano Expands EDGE Tackle Storage Line

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September 27, 2022

New CH-1 Shallow-Running Crankbait Patterns

September 22, 2022

Ugly Stik Ugly Tuff Landing Nets

September 22, 2022

New Finesse Bass Jig

September 22, 2022

Ugly Stik Carbon Species Specific Rods

September 20, 2022

Berkley PowerBait Bonefish and Curly Bones

September 20, 2022

Costa Sunglasses Launches Jose PRO, Honors Legendary Waterman

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September 20, 2022

Berkley’s Newest Crankbait – the Money Badger

September 15, 2022

Berkley PowerBait Shape 108

September 14, 2022

Ever Green OB-68 Really Pops With New Colors

September 13, 2022

Berkley PowerBait MaxScent Lil’ Super Trooper

September 8, 2022

Monocoque Technology for Under $200

September 8, 2022

Berkley Expands It’s Saltwater Hard Bait Offerings

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September 8, 2022

New ‘Jack’ City