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Your Own Pet Rat

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Z-Man® Develops Groundbreaking Shad Style Swimbait

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Sonar Science Meets Next Level Lure Design

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Premium Line, Attractive Price

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Snag Proof Zoo Wake – A Hollow Body That Swims

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DAIWA’s new artisan Smelthead DX – Immaculate Design

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Rays Against Sunrays

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Redefined Lithium Technology

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Fuel Injection … for Fishing Lures!

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Huk A1A Collection Elevates Anglers’ Experience with Style and Functionality

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June 21, 2024

Wool Sunshirt?

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Minimal Footprint Rain Gear

June 13, 2024

Is Your Shirt Cool…and Cool?

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The Best Rigging for Today’s New 36V Trolling Motors

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Ain’t Over Til It’s Over

May 20, 2024

Whitewater Fishing adds new neutral color to its surging Lightweight Tech Hoodie collection

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May 10, 2024

“Game Changer” Plug & Play Trolling Motor Rigging System

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American Baitworks is proud to announce the Launch of BaitFuel Freshwater Hardbait Stick

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Cashion Adds New Bait Finesse Rod, Expands its Most Affordable American-Made Rod Series

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Motor City Walleyes

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The Tiniest of TATULA’s

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Hair Today, Tinsel Tomorrow

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April 24, 2024

COSTA FILMS™ Presents: A Legend Remastered

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See What’s Out ThereⓇ with Costa’s Lifestyle Collection

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Best Bait Container You’ll Ever Own

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Fine-Tuning for Success

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Skeet Reese Opens Reese Fishing

March 28, 2024

BOATING/FISHING: Boat Care Hacks

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March 27, 2024

Costa’s PRO Series complete with addition of Whitetip PRO

March 22, 2024

Limited Edition Jitterbugs to Commemorate Fred Arbogast’s Hall of Fame Induction

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Bettering the “Bait Finesse” Fishing

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Hover Missile Launch, Classic Exclusives, and More

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Old Town® Introduces Limited Edition AutoPilot

March 18, 2024

Plug & Play Rigging for Today’s Advanced Trolling Motors

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March 18, 2024

Coiling, Springing, and Bass are Waiting

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DAIWA: Betting on Your Bass Fishing Success

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The Apex in Hardcore Fishing Wear

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Cashion Brings American-Made Forward Facing Sonar Rods to Market

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A Legend Remastered: Costa Sunglasses Unveils Grand Catalina

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Get Your STEEZ On!

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Buggy For Panfish

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Rig Your Fishing Electronics Right with GRAPH POWER® PRO

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Colossal Line Capacity

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New Product Releases from Foundation Outdoor Group!

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Designed for the Modern Angler

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February 21, 2024

ChatterBait® Cheat Code