Lew’s Redesigned Super Duty Rods ICAST 2020
Lew’s Introduces Redesigned Super Duty Rods
Super Duty Series now includes Multi-Species Selections
Lexington, S.C. – July 10, 2020 – The Lew’s Super Duty brand has become synonymous with power. When an angler wields Super Duty, they know that they can handle just about anything the fish throw at them. While Super Duty has long been designed for the bass fishing world, the series now includes models for several large species, including Muskie, Peacock Bass and Calicos.
The new Lew’s Super Duty series of rods will be full of features that Lew’s has become synonymous for. Super Duty is constructed on premium HM60 graphite blanks with raw graphite finish. The charcoal colored Winn® Dri-Tac handles on each rod; bass fishing models will feature a full handle, and the multi-species rods will feature spilt Winn® grips and full foregrips; all with Lew’s Soft Touch skeletal reel seats.
Along with the advanced grip and handles, Super Duty rods will feature the patented Lew’s No Foul hook keeper and stainless-steel guides with aluminum oxide inserts, with multi-species models adding a zirconia tip for durability with use of braided lines. Super Duty rods will be trimmed out with matching charcoal guide wraps to complete a stealthy look.
Team Lew’s pro Greg Hackney, of Gonzales, La. who is known for his power fishing and monster hooksets, as well as his love of inshore fishing, said Super Duty has the power. “There is no shortage of power in these rods,” said Hackney. “I know I can get ‘em out of cover or deep water, no matter the size of fish I’m after; these rods can handle it.”
The new Lew’s Super Duty Rods consist of 11 models, five models will be specific to bass fishing, and six multi-species models that will range from $179.99 to $189.99 and will be available in the fall of 2020.
| SuperDuty Rod Series | |||||
| Series / Model | Length | Power | Action | Technique / Species | MSRP |
| Bass Models | |||||
| SD76MH | 7’6” | Medium Heavy | Fast | Flipping / Pitching | $179.99 |
| SD76H | 7’6” | Heavy | Fast | Flipping / Pitching | $179.99 |
| SD711MH | 7’11” | Medium Heavy | Mod. Fast | Flipping / Pitching | $189.99 |
| SD711H | 7’11” | Heavy | Fast | Flipping / Pitching | $189.99 |
| SD711XH | 7’11” | Extra Heavy | Mod. Fast | Flipping / Pitching | $189.99 |
| Multi Species | |||||
| SD68H | 6’8” | Heavy | Fast | Peacock Bass Casting | $179.99 |
| SD76MHLH | 7’6” | Medium Heavy | Fast | Calico Bass | $179.99 |
| SD76HLH | 7’6” | Heavy | Fast | Muskie | $179.99 |
| SD711MHLH | 7’11” | Medium Heavy | Mod. Fast | Calico Bass | $189.99 |
| SD711HLH | 7’11” | Heavy | Fast | Calico Bass/Muskie | $189.99 |
| SD711XHLH | 7’11” | Extra Heavy | Mod. Fast | Muskie | $189.99 |
About Lew’s
Lew’s Fishing is a Lexington, South Carolina based supplier of fishing equipment and tackle. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Lew’s, please visit www.lews.com.
About Strike King
Strike King is a Lexington, South Carolina based supplier of fishing tackle and sunglasses. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King, please visit www.strikeking.com.:
