July 19, 2021

Gamakatsu® G-Shield Tungsten Weights Add Japanese Quality to Casting, Pitching and Flipping

July 19, 2021

Gamakatsu® Introduces Cover Neko Hook for Finessing Around Targets

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July 19, 2021

Snag Proof Returns with Reengineered Bobby’s Perfect and Phat Frogs

July 19, 2021

American Baitworks’ Scum Frog Painted Trophy Series is Poppin!

July 19, 2021

Halo Fishing Rods Unleashes the Halo HFX Series

July 19, 2021

Berkley PowerBait Gilly

July 19, 2021

American Baitworks Adds to Your Jigging Arsenal with the Freedom Flash

July 19, 2021

Abu Garcia Veritas Combos

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July 19, 2021

SPRO® Introduces New Colors of Aruku Shad

July 19, 2021

Spiderwire DURABRAID

July 19, 2021

American Baitworks Gets Topwater Heavy with the Freedom Tackle Mischief Minnow HD

July 19, 2021

SEAGUAR REVEALS NEW ENTRY LEVEL BASIX™ FLUOROCARBON FISHING LINE

July 19, 2021

Abu Garcia Zenon Rods and Spinning Reels

July 19, 2021

Berkley Fusion 19 3X Treble hooks

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July 19, 2021

Berkley Stunna

July 18, 2021

Spearpoint Performance Hooks Goes to ICAST 2021 with a Fury Revolutionary Hook Brand Adds Flipping Hook to Arsenal

June 9, 2021

Humminbird® Introduces MEGA Live Imaging™, Delivering the Detail and Clarity of MEGA Imaging® in Live Motion

June 8, 2021

Lew’s partners with YouTube’s Kickin’ Their Bass TV Introduces New Kickin’ Their Bass TV Baitcasting and Spinning Combos

June 8, 2021

Strike King Introduces New Skip’ N Buzz

March 23, 2021

Yamaha Introduces Upgraded V MAX SHO, Battery Management System and Analog Gauge Lines

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March 3, 2021

New Spring Styles from Costa!

February 12, 2021

Mercury Introduces the 7.6L V12 600hp Verado

January 21, 2021

XZone adds NEW Adrenaline Craw and Adrenaline Bug Jr to their line-up

November 19, 2020

GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance  Food and Gear Storage Solution Engineered for People Who Live Ready

October 20, 2020

Humminbird® Brings MEGA 360 Imaging™ To the Ice Ice Adapter Kit Gives Anglers 360-Degree View on Hardwater

September 15, 2020

Abu Garcia® Veritas® Rods Get Lighter and Stronger with an Infusion of Powerlux®

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September 15, 2020

Berkley Expands Fusion19 Line of Hooks

September 15, 2020

Berkley Adds New Shape, Sizes and Colors to Gulp! And Gulp! Alive! Lines

July 22, 2020

Berkley® Adds a Trio of Frog Baits to its Legendary Lineup – ICAST 2020

July 17, 2020

Knockin Tail Lures The original Built-In Tail rattle ICAST 2020

July 17, 2020

NetBait Tackle’s Dagger ICAST 2020

July 17, 2020

Seaguar Its High-Visibility Smackdown

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July 17, 2020

Gamakatsu’s G-Power Stinger Trailer Hook ICAST 2020

July 17, 2020

Gamakatsu New G-Power Flip & Punch Hook ICAST 2020

July 17, 2020

SPRO Enhances Terminal Tackle with Color Options ICAST 2020

July 16, 2020

SPRO Teaser Bucktails ICAST 2020

July 16, 2020

PENN Launches New Battle® III Reels & Combos ICAST 2020

July 16, 2020

Berkley Expands HD Tru Color Options for PowerBait ICAST 2020

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July 15, 2020

ICAST Announces 30 New Product Showcase Best of Category Winners for 2020

July 15, 2020

Berkley Frittside Junior and Biggun’ ICAST 2020

July 15, 2020

Abu Garcia Max Line ICAST 2020

July 15, 2020

SPRO’s King Daddy Frog New Colors ICAST 2020

July 14, 2020

Gamakatsu Three New Jig Hooks ICAST 2020

July 14, 2020

Lew’s Reimagined Mach Crush Combos ICAST 2020

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July 14, 2020

Lew’s Kevin VanDam Signature Fishing Rods ICAST 2020

July 14, 2020

Lew’s New Team Lew’s Pro SP ICAST 2020

July 14, 2020

Lew’s Redesigned Super Duty Rods ICAST 2020

July 14, 2020

Ugly Stik Ugly Tuff Series ICAST 2020

July 14, 2020

Z-Man ChatterBait WillowVibe ICAST 2020

July 14, 2020

Freedom Tackle New Series of Jigs ICAST @)@)

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July 14, 2020

Lew’s TP1X Series of Rods ICAST 2020