Berkley® Expands HD Tru Color Options for PowerBait®

COLUMBIA, S.C. (July 16, 2020) — Expanding on its successful launch of HD Tru Color baits in 2019, the team at Berkley is excited to announce the addition of the HD Tru Color technology to three additional PowerBait® shapes – the Pre-Rigged Swim Shad, Hollow Belly and Grass Pig. By adding HD Tru Color technology, Berkley is offering anglers a variety of new soft baits that look so lifelike they mimic real bait, appealing to a fish’s sense of sight.

With over 25 years of continuous research and testing going into perfecting the science behind PowerBait, the addition of HD Tru Color technology brings a dimension of realism to these baits to help lure in fish. Once recognized by hungry fish, the legendary PowerBait formula takes over offering an irresistible scent and flavor combination that makes fish hold onto the bait longer for an even greater hook-up ratio.

“PowerBait leads the industry in scent and taste, but the addition of HD Tru Color technology is where the craft comes in to play,” said Berkley Vice President of Marketing Jon Schlosser. “We chose the Pre-Rigged Swim Shad, Hollow Belly and Grass Pig in order to amplify what already were great baits now with increased features.”

The PowerBait Pre-Rigged Swim Shad is now available in a new 2-inch size and features the new HD Tru Colors in the 2-, 3- and 4-inch sizes. The already leading bait, now improved with lifelike detail, 3D eyes and holographic inserts, increases precision and likeness to the real thing. The PowerBait Hollow Belly HD Tru Colors are available in 4-, 5- and 6-inch sizes and can be rigged as a line-through, on a jighead or with a weighted EWG. The PowerBait Grass Pig features a new size of 3.5 inches and an HD color extension on the 3.5- and 5-inch versions. The popular, Bobby Lane- designed bait features an irresistible wiggle through the body and tail of the bait. With six new HD colors, the versatile swimbait can be rigged with a weighted EWG, as a Florida rig, with an offset wide gap hook or on a jighead.

Berkley HD Tru Colors: Specifications

PowerBait Grass Pig

Sizes: 3.5 and 5 inches
Baits per package: 8 (3.5-inch); 6 (5-inch)
MSRP: $3.99 / $4.99 HD Tru Colors
HD Colors: HD Blueback Herring • HD Black Crappie • HD Gizzard Shad • HD Rainbow Trout • HD Sexy Shad • HD Yellow Perch

Key Features:
• Now available in 3.5-inch version
• HD Tru Colors
• Versatile swimbait that can be rigged with a weighted EWG hook, as a Florida rig, with an offset wide gap hook or on a jighead

Colors:
HD Blueback Herring
HD Black Crappie
HD Gizzard Shad
HD Rainbow Trout
HD Sexy Shad
HD Yellow Perch

PowerBait Pre-Rigged Swim Shad – HD Tru Colors

Sizes: 2, 3 and 4 inches
Baits per package: 5 (2- and 3-inch versions); 3 (4-inch version)
MSRP: $3.99 / $4.99 (2- and 3-inch HD Tru colors /; $4.79 (4-inch HD Tru colors)
HD Colors: HD Bluegill • HD Yellow Perch • HD Rainbow Trout • HD Gizzard Shad • HD Blueback Herring • HD Sexy Shad

Key Features:
• Same great bait, now available in HD Tru Colors and new 2-inch size
• Pre-rigged and ready to fish
• Lifelike detail, 3D eyes, holographic inserts
• Bag with tray protects the vibrating tail

PowerBait Hollow Belly – HD Tru Colors
Sizes: 4, 5 and 6 inches
Baits per package: 4 (4-inch version); 3 (5- and 6-inch versions)
MSRP: $6.99 / $7.99 HD Tru Colors
HD Colors: HD Black Crappie • HD Yellow Perch • HD Rainbow Trout • HD Gizzard Shad • HD Blueback Herring • HD Sexy Shad

Key Features:
• Now available in HD Tru Color
• Great action on fast and slow retrieves
• Rig as a line-through, on a jighead or with a weighted EWG hook