Columbia, S.C. – July 20, 2022 – Back with additions to a fan favorite, Strike King is pleased to introduce the KVD Elite Jerkbait 300.  Tournament-ready straight out of the package, the Strike King J300 Elite comes equipped with three KVD Elite Triple Grip Treble Hooks and a premier paint finish that is second to none.

Michigan native and arguably the best angler ever Kevin VanDam worked tirelessly with the Strike King design crew to build the new and improved KVD J300 Elite Jerkbait. Jerkbait fishing is close to the heart of the seven-time B.A.S.S. Angler of the Year; with one cast of the KVD J300 Elite Jerkbait and you can feel his influence with every twitch of the rod tip.  “The hooks we used on this bait are specifically built to excel on lures like the jerkbait that require exceptional balance,” explained VanDam.  “They are weighted perfectly for the J300 Elite and are designed with the best angle for maximum hold.  They are 20% sharper and stay sharp longer.”  In fact, VanDam credits the KVD Elite Triple Grip hooks with two of his Bassmaster Classic Championship trophies. “The holding power of this hook is unbelievable,” KVD offered.

The other key feature of this bait is the almost hand painted look of the new colors the Kevin personally picked out. These colors are unique and match the hatch in areas where the forage can be very specific. These are colors that work across the country. KVD uses water clarity and sky conditions to determine the color pattern, preferring natural patterns in clear conditions and fishing brighter colors in stained water, with this in mind KVD made sure these colors are the best bait imitation possible and finishes that make these lures a work of art.

VanDam, to whom the jerkbait is his go to bait, has relied on the KVD J300 from one end of the country to the other. “This is an all-season bait for me,” VanDam said.  The 2018 Bass Hall of Famer typically fishes the J300 Elite with line as light as 8-pound test and as heavy as 14.  “I may go as light as 8-pound test if I am looking to get maximum depth out of the lure, but out of the box it will run four to seven feet deep.”  KVD uses water clarity and sky conditions to determine the color pattern, preferring natural patterns in clear conditions and fishing brighter colors in stained water, with this in mind KVD handpicked the premier 12 colors and finishes that make this lures a work of art.

Another feature that sets the KVD Elite Jerkbait 300 apart is the weight transfer system, critical for consistently long casts.  VanDam explains: “We spent a lot of time on the weight transfer system.  You must engineer the balance just right.  And Strike King nailed it.  This thing casts like a rocket, even right into the wind.”

The KVD Elite Jerkbait J300 is engineered to produce the same standout action of the original.  “This lure sets the standard for jerkbaits,” VanDam said.  “It fishes perfectly when snapped quickly in warmer water, as well as slowly with a lot of pauses in colder water. Strike King has perfected that erratic movement pattern that fish cannot ignore.” The J300 Elite comes in at MSRP $14.99