SITKA Gear Launches Durable Alpha Fleece Collection

BOZEMAN, Mont. (October 31, 2024) – SITKA Gear, renowned for its high-performance hunting apparel, introduces its new Alpha Fleece Collection, recreating traditional layers to endure rugged and unruly environments. Purposely designed for outdoorsmen who demand the best from their gear, this collection delivers lasting comfort and durability across all altitudes and seasons.

While fleece is a staple in many gear layering systems, traditional options often lack long-lasting durability. The Alpha Fleece Collection addresses this issue by incorporating a double-weave fleece combining classic comfort with durability. The tighter knit fleece limits snags, pilling, and fabric failures, while its four-way stretch ensures unrestricted movement during high-output climbs or maneuvering in a stand.

The Alpha Fleece fabrics are treated with Durable Water Repellent (DWR), shedding light rain and snow to enhance performance.This added feature sets it apart from traditional fleece, providing water resistance and functionality in changing conditions. Redefining the quintessential fleece layer, the Alpha Fleece ensures long-lasting versatility, making it a staple in any system.

Alpha Fleece Hooded Jacket
Engineered to withstand the harshest conditions, the Alpha Fleece Hooded Jacket features double weave stretch fleece and a DWR coating to mitigate unexpected moisture. With seamless shoulder construction and strategically placed zippered pockets, it ensures comfort and accessibility when wearing a pack while the low-bulk, fitted hood provides coverage without restricting visibility. Suitable as a solo layer in milder temperatures, it easily layers under heavier jackets in adverse weather.
Key Features:
  • Durable, 280-gram, four-way stretch double weave STORMFLEECE™
  • Durable, water-repellent finish to shed light moisture
  • Brushed-fleece interior adds ultra-soft comfort for all-day wear
  • Seamless shoulder construction to enhance comfort with a pack
  • Two zippered pockets keeping items secure and accessible even while wearing a pack belt
  • Mesh-backed pockets offer the ability to vent for added breathability
  • Low-bulk, form-fitted hood offers protection without restricting visibility
  • Internal zippered chest pocket keeps essentials protected and within reach
  • Weight: 20.9 ounces
MSRP: $199
Alpha Fleece Vest
Designed for durability, the Alpha Fleece Vest features double-weave stretch fleece and a DWR coating. The seamless shoulder construction and zippered pockets enhance comfort and accessibility while wearing a pack. Perfect as a solo layer in milder temperatures or as an addition to layering under heavier jackets.

Key Features:

  • Fabric: Durable, 280-gram, four-way stretch double weave STORMFLEECE™
  • Durable water-repellent finish
  • Brushed-fleece interior for all-day comfort
  • Seamless shoulder construction
  • Two zippered pockets
  • Mesh-backed pockets for breathability
  • Internal zippered chest pocket
  • Weight: 13 ounces
MSRP: $149
Alpha Fleece Hoodie
The Alpha Fleece Hoodie is built for rugged conditions, featuring double-weave stretch fleece and a DWR coating. It includes seamless shoulder construction, a zippered kangaroo pocket and a low-bulk, fitted hood for comfort and accessibility while wearing a pack. This hoodie serves as a solo layer in milder temperatures and layers under heavier jackets when needed.
Key Features:
  • Durable, 280-gram, four-way stretch double weave STORMFLEECE™
  • Durable water-repellent finish
  • Brushed-fleece interior for all-day comfort
  • Seamless shoulder construction
  • Zippered kangaroo pocket
  • Mesh-backed pockets for breathability
  • Internal zippered chest pocket
  • Weight: 19.6 ounces
MSRP: $179

For more information, visit sitkagear.com

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About SITKA 
SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for GORE-TEX Fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts.

Media Relations 
Kalvyn Ferronato, [email protected], (805) 256-4161