Rock An Elite Series Mimic Swim Jig

Northland Fishing Tackle’s new Elite Series Mimic Swim Jig works wonders for fishing swimbaits through weeds, brush, and over open water

BEMIDJI, Minn. (February 20, 2023) – Designed for serious bass anglers working paddletails, flukes, and other swimbait variations, Northland’s new Elite Series Mimic Swim Jig is perfect for rippin’ through salad and wood, as well as over open water—shallow to deep and everywhere in between.

Featuring a 60-degree line tie to leverage the bait through cover, the Elite Series Mimic Swim Jig almost magically slips through vegetation, brush, and other woody cover. It’s also a great option for stalking pods of largemouths, smallmouths, or spotted bass feeding on pelagic baitfish over expansive open-water areas, around humps, and along deeper grass-lines.

Especially aimed at tempting visually-feeding bass in clear water, the Northland design team sought to create a jighead that was beyond ultra-realistic. Each size and weight in the Elite Series Mimic Swim Jig family features a baitfish-mimicking head complete with 3D eyes, gill rakers, and multi-hued, forage-matching color patterns.

“We started with the iconic, super-selling Northland Mimic Minnow jighead and made it super heavy duty. The result—after countless prototypes—is the current Elite Series Mimic Swim Jig, which features a super-strong and ultra-sharp Gamakatsu hook to ensure solid hooksets when targeting trophy bass,” said Northland Fishing Tackle Marketing Director (and serious bass angler), Mike Anselmo.

Anselmo continues: “But it all starts with the new jig’s 60-degree line-tie eyelet, which allows the jig to slide through everything from coontail to cabbage and wood—precisely the places you find big bass. It also keeps the bait horizontal when worked through open water.”

Aware of the deficiencies of other swimbait jigheads, Northland architects instituted wire-form and molded-lead bait keepers to provide balance, superior action, and ease when rigging the gamut of TPE and PVC soft-plastic swimbaits available to bass anglers today.

Northland marketing manager, Charlie Peterson, adds: “While a lot of bass guys will use an adhesive like Loctite Gel to keep their plastics pinned to jig heads, you don’t really need to do that with this jig—although you can if you want. Even without adhesive, your bigger flukes, paddletails, and other swimbaits tend to stay up on the shank of the hook thanks to the dual keeper design.”








While aimed at bass anglers, the new Northland Elite Series Mimic Swim Jig has also caught on with the ever-growing crowd of walleye anglers casting to fish.

“Rip Jigging is a surefire way to draw a lot of reaction strikes from walleyes,” says Peterson. “During testing, we crushed a lot of ‘eyes ripping this jig through cabbage. Same goes for walleyes feeding in open water, shallow to deep. River walleye anglers, too, are also starting to use them with success. And with sizes up to ¾-ounce with a beefy 5/0 Gamakatsu hook, they also translate to pike and even lake trout fishing.”

Northland Fishing Tackle’s Elite Series Mimic Swim Jig is available in four sizes: ¼-ounce, 3/0 hook; 3/8-ounce, 4/0 hook; ½-ounce, 5/0 hook; and ¾-ounce, 5/0 hook. Colors include Black, Walleye, Perch, Bluegill, Sexy Shad, Smelt, Purple Shad, and Green Pumpkin. Packaged two per card with an MSRP of $6.49.