Big bass are perpetually in search of an easy meal, and a shad often fits this role perfectly. This predator-prey dynamic is a timeless pursuit that the all-new LIVETARGET Shad redefines through innovative lure development combining unmatched realism with exceptional functionality.

Employing state-of-the-art Injected Core Technology (ICT), the LIVETARGET Shad heralds a paradigm shift in traditional swimbait design. This advanced technology integrates realistic anatomical features—such as lifelike eyes, precisely sculpted scales, fins, lateral line, and body profile—into a dynamic inner core. The unique injection laminate process enhances the inner core with intricate, multi-colored metallic layers encapsulated within a clear, durable exoskeleton. The three-dimensional effect generated by ICT allows light to refract throughout the entire lure, significantly enhancing its lifelike appearance underwater.

The meticulous combination of a richly detailed inner core and a translucent outer layer ensures that the LIVETARGET Shad not only achieves exceptional realism but also maintains superior functionality. ICT guarantees that the lure delivers unmatched action in the water, attracting oversized bass with its natural appearance and movement.

Available in three sizes—4.5 inches, 5.5 inches, and 6.5 inches—the LIVETARGET Shad offers unparalleled versatility in depth, speed control, and fishability. While it excels at covering open water, it is particularly adept at dissecting areas believed to hold big fish. Central to its superior action is the unique oscillator tail, molded from a transparent exoskeleton. This design imparts a fluid side-to-side swimming motion and a complementary head wobble without compromising the lure’s natural appearance. Encased in this transparent shell, the inner core perfectly mimics a live shad, ensuring that bass focus on the authentic profile of the baitfish rather than the action-generating oscillator tail.

Rigging the LIVETARGET Shad is both straightforward and efficient, thanks to features such as a split belly and dorsal fin, which allow for effortless hook concealment and optimal penetration upon a strike. The hook slot on the back facilitates a weedless presentation, enabling anglers to skip the lure under docks, overhangs, and laydowns with minimal snagging risk. The open mouth design accommodates a twist-lock, and a keel-weighted swimbait hook fits snugly in the belly cavity, ensuring secure attachment and optimal presentation.

With its combination of ICT inner core and exoskeleton the LIVETARGET Shad is both soft and durable, capable of withstanding repeated catches without tearing or losing its vibrant coloration.

Available in eight colors and three sizes, this shad-imitating swimbait boasts unmatched realism and is best paired with a 6/0 to 12/0 Mustad AlphaPoint Infiltrator Weighted Swim Hook. Sold unrigged with a MSRP of $9. 99 .

Shad Features

• Injected Core Technology
• Ultra-Realistic Profile
• Advanced Multi-color Injected Laminate
• Sizes: 4.5 inch, 5.5 inch, 6.5 inch
• Package Count: 4.5 inch – 3, 5.5-inch – 3, 6.5-inch – 2
• 8 colors