The bond between bass and bedding panfish is one deeply ingrained in the angler’s lexicon. This timeless predator-prey interaction undergoes a transformative redefinition courtesy of the all-new LIVETARGET Sunfish, which pioneers innovative lure development by seamlessly melding unparalleled realism with exceptional functionality.

The LIVETARGET Sunfish introduces a paradigm shift in traditional swimbait design through its utilization of state-of-the-art Injected Core Technology (ICT). This cutting-edge approach integrates lifelike anatomical features—comprising realistic eyes, precisely sculpted scales, fins, lateral line, and body profile—within a dynamic inner core. Employing an advanced injection laminate process, ICT enriches the inner core with intricate, multi-colored metallic layers ensconced within a clear, robust exoskeleton. The three-dimensional effect generated by ICT allows light to refract throughout the entire lure, significantly enhancing its lifelike appearance underwater.

The combination of a richly detailed inner core and a translucent outer layer ensures that the LIVETARGET Sunfish not only achieves exceptional realism but also maintains superior functionality. ICT guarantees that the lure delivers unmatched action in the water, attracting big bass with its size, natural appearance and movement.

Available in three sizes—3.3 inch, 3.8 inch, 4.3 inch—the LIVETARGET Sunfish offers unparalleled versatility in depth, speed control, and fishability. Though it’s not a giant swimbait, this soft plastic is definitely a big fish pattern. While it excels at covering open water, it is particularly adept at dissecting areas believed to hold big fish. Central to its superior action is the unique oscillator tail, molded from a transparent exoskeleton. This design imparts a fluid side-to-side swimming motion and rhythmic tail beat without compromising the lure’s natural appearance. Encased in this transparent shell, the inner core perfectly mimics a pesky panfish, ensuring that bass focus on the authentic profile of the bait rather than the action-enerating oscillator tail.

Rigging the LIVETARGET Sunfish is both straightforward and efficient, thanks to features such as a split belly and dorsal fin, which allow for effortless hook concealment and optimal penetration upon a strike. The hook slot on the back facilitates a weedless presentation, enabling anglers to skip the lure under docks, overhangs, and laydowns with minimal snagging risk.

Thoughtful design initiatives accommodate various rigging options, including a jighead or twist-lock extra wide gap worm hook, which virtually disappear within the body cavity, ensuring both secure attachment and optimal presentation.

With its combination of ICT inner core and exoskeleton the LIVETARGET Sunfish is both soft and durable, capable of withstanding repeated catches without tearing or losing its vibrant coloration. Available in eight colors and three sizes to perfectly match the bluegill, sunfish and other small panfish that bass love to eat, this swimbait boasts unmatched realism and is best paired with a jighead or 6/0 – 10/0 AlphaPoint Assault Wide Gap hook. Sold unrigged with a MSRP of $9. 99 .

Sunfish Features
• Injected Core Technology
• Ultra-Realistic Profile
• Advanced Multi-color Injected Laminate
• Sizes: 3.3 inch, 3.8 inch, 4.3 inch
• Package Count: 3.3-inch – 4, 3.8-inch – 3, 4.3-inch – 2
• 8 colors