LIVETARGET LAUNCHES INTO WORMS, BRINGING ATTRACTIVE INNOVATION

ICT Worms

LIVETARGET as a leader in lure development, consistently pushes the boundaries of innovation to elevate the angling experience across a wide range of fisheries. For 2024, LIVETARGET
proudly introduces a revolutionary line of dynamic soft-plastic worms. These expertly crafted worms provide the perfect shape, balance, and adaptable hook placement modern fishermen needed to entice and deceive wary bass. While their shapes may seem familiar, these worms stand out due to a groundbreaking blend of softness, durability, buoyancy, and action, achieved through meticulous engineering and cutting-edge materials science.

Employing Injected Core Technology (ICT), the LIVETARGET family of worms herald a paradigm shift in traditional soft plastic lure design. This advanced technology integrates a unique injection laminate process enhancing the inner core with intricate, multi-colored metallic layers encapsulated within a translucent, durable exoskeleton. The three-dimensional effect generated by ICT allows light to refract throughout the entire lure, significantly enhancing its lifelike appearance underwater. Utilizing different densities of salt and PVC material in the inner core and exoskeleton ensure that the lures remain soft yet durable, providing an optimized sink rate that is highly effective for various finesse techniques.

Stick Worm
The Stick Worm, the softest of LIVETARGET’s newest worm profiles, is designed to excel in various fishing techniques. The 5- and 6-inch versions are ideal for Texas, or wacky rigging, featuring a reduced salt content in the inner core to achieve a slow to medium sink rate. This slower descent keeps the bait in the strike zone longer. Its ribbed body and cylindrical shape taper sharply to the tail, providing a distinctive shimmy on slack line, setting it apart from traditional fast-sinking stick worms.

For NED rigging enthusiasts, the 3- and 4-inch Stick Worms stand perfectly upright and exhibit a pronounced quiver in the tail, thanks to their saltless composition which enhances buoyancy.

When paired with a mushroom or ball head, these worms display an enticing shaking, dragging, or hopping motion. The LIVETARGET Stick Worm is available in eight distinct color variations and four size options, sold unrigged with a MSRP of $6.99, 8 -10 per pack.

Straight Tail Worm
The Straight Tail Worm, distinguished by its slender head and tapered body that narrows before expanding into a bulbous tail, offers exceptional action and stands as the stiffest among
LIVETARGET’s new worm profiles. Available in three sizes—4.5 inches, 5.5 inches, and 6.5 inches—this modern straight tail worm showcases remarkable versatility. When rigged Texas-style with a Mustad AlphaPoint Tak-Offset hook, it proves effective in heavy cover and also excels in targeting fish near the bottom or mid-water column with shaky head or drop shot rigs.  The worm’s elongated shape responds dynamically to minimal rod tip movements, enhancing hook penetration and reducing the likelihood of missed fish due to its slim profile.

Unlike many soft plastic worms heavily impregnated with salt, which compromises durability, the Straight Tail Worm excludes salt completely. This design achieves a slow to medium sink rate while maintaining a soft and durable exoskeleton. The LIVETARGET Straight Tail Worm is available in eight vibrant, fade-resistant colors and three sizes, sold unrigged with an MSRP of $6.99 for a 10-pack.

Finesse Worm
The Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through strategic manipulation of hook placement and weight distribution, the presentation of this bait undergoes significant transformation. When rigged weightless on a Texas rig with a Mustad AlphaPoint Tak-Offset hook, the Finesse Worm excels in surface presentations, offering stealth and mobility. Adding a bullet weight allows for presentations along the bottom and through dense cover. Drop shotting also proves highly effective, as the angler’s subtle manipulation of the weight produces an enticing action that appeals to wary bass in clear water or pressured fisheries.

Unlike many soft plastic worms heavily laden with salt, which can compromise durability, the Finesse Worm features none at all. This unique composition results in a slow to medium sink rate while maintaining a soft yet durable texture. The LIVETARGET Finesse Worm is available in eight fade-resistant colors—four classics and four innovative options—and three sizes.  They are sold unrigged in packs of ten, with a suggested retail price of $6.99.