Charleston, SC (July XX, 2023) – Huk is proud to announce the launch of its updated ICON Performance Knit Shirt and Hoodie Pullover for the Spring/Summer 2024 season. Building on the success of the iconic ICON X, the new design incorporates innovative features and improvements to deliver even greater comfort and performance for anglers of all levels, male or female.

The ICON X, rebranded as the ICON Performance Knit Shirt boasts an enhanced construction that sets a new standard in fishing apparel. The most notable update is removing the “X” stitching design across the back panel, making way for a full mesh back section. This expanded performance wicking mesh area maximizes breathability, allowing for optimal airflow and moisture management during long hours on the water.

To further enhance functionality, the ICON Performance Knit Shirt features a transition from set-in sleeves to raglan sleeves. This design change gives anglers an increased range of motion, allowing them to cast, reel, and maneuver with ease. Whether battling trophy fish or polling long hours on the flats, the shirt’s raglan sleeves ensure unrestricted movement for a more enjoyable and successful fishing experience. 

Crafted from high-quality 100% polyester, the ICON Performance Knit Shirt incorporates cutting-edge ICE cooling technology within the double-knit front panel. This innovative feature actively cools the body by absorbing and dissipating heat, ensuring anglers stay comfortable and focused even in sweltering conditions. Additionally, the shirt provides UPF 50+ sun protection, safeguarding the wearer from harmful UV rays during long days under the sun.

 To provide additional sun protection, the Huk ICON is available in a Pullover Hoodie option, offering anglers added coverage in the head and neck area during extended fishing trips under the sun. For those long days out on the water, rest assured every angler will be protected from getting baked under the sun from rise to fall.

Huk has also integrated anti-microbial properties into the fabric, preventing the growth of odor-causing bacteria and keeping the shirt fresh even after extended use. The garment’s quick-drying and moisture transport capabilities contribute to its exceptional performance by swiftly wicking away sweat and moisture, ensuring anglers remain dry and comfortable throughout their fishing adventures.

The ICON Performance Knit Shirt is available in short-sleeve, long-sleeve, and hoodie silhouettes, offering anglers a versatile range of options to suit their individual preferences and fishing conditions. This will truly become an iconic piece of fishing apparel for anglers of tomorrow, as Huk combines style, innovation, and functionality, setting a new benchmark in performance.

Huk ICON Features:

• I.C.E. (Internal Cooling Element) technology embedded in the fibers
• Full mesh back panel for enhanced breathability
• Raglan sleeve for full range of motion
• Anti-microbial
• Quick Drying
• Moisture Transport
• Hoodie pullover option available
• Available for men and women

Huk ICON Specs:

• 100% Polyester
• UPF 50+ sun protection
• Long sleeve and short sleeve availability