Captain Brandon Cyr embodies the relentless pursuit of the perfect catch. As a seventh-generation Florida Keys “Conch” (native) and expert fly-fishing guide, his life revolves around the water—where precision, clarity, and endurance are everything. Cyr needs his gear to keep up with the demands of his craft, which is why he relies on Fly Line, Costa’s latest performance style designed to take on the elements with confidence.

Driven by a passion for inspiring the next generation of fishermen, he shares his knowledge and love for the sport—not just with his clients but with his own son and daughter—ensuring they, and future anglers, develop the same deep respect and appreciation for the ocean that has shaped his life.

“Being a Costa Pro is about more than just pushing my limits on the water—it’s about passing down my knowledge and passion to the next generation of anglers,” shares Brandon Cyr. “I want to inspire young anglers to respect the ocean, master their craft, and chase their personal bests. It’s not only about protecting what’s out there, but sustaining the guiding industry too, so people can continue to experience these special ecosystems.”

Inspired by Brandon’s relentless pursuit of success, Costa launches Fly Line, a signature performance frame with a modernized look. Drawing inspiration from the best-selling Reefton frame, it features an 8-base wrap for full coverage and shielding against sun and wind. Double-injected Hydrolite™ on the nose and retainer-ready temple tips provide a secure, all-day fit—keeping anglers focused on their next big catch.

Equipped with Costa’s 580® lens technology, Fly Line is available in Costa’s new Rose 580G lens, enhancing color contrast to sharpen details on the water. ​ Joining Rose Gradient and Rose-Based Gold Mirror in the Costa lens lineup, the 100% polarized lens delivers the same visual experience with a distinct aesthetic.

“Since day one, Costa has been driven by a simple mission—helping people deepen their connection to the water,” says Robbie LaBelle, Global Vice President of Marketing. “Brandon Cyr is the definition of water-obsessed—living, breathing, and protecting the ecosystem that fuels his passion. His vision for inspiring the next generation aligns with Costa’s commitment to those who love the water. We’re proud to back him with the best performance tech so he can keep leading, inspiring, and pushing what’s possible.”

Passionate about bonefish, tarpon, and permit, Cyr is a proud supporter of Bonefish & Tarpon Trust (BTT) and Vice President of the Board of Directors for Lower Keys Guides Association (LKGA), aiding in efforts to protect the fisheries and habitats that make the Keys unique. As one of BTT’s longest-standing sponsors, Costa has supported Project Permit, a decade-long conservation effort in collaboration with LKGA. Brandon started his guiding career with the help of a local scholarship, and is now giving back to the same community through a mentorship program in partnership with LKGA and Costa, helping to support aspiring fishing guides.

Reflecting its ongoing commitment to the Keys, Costa actively continues support of LKGA through grassroots events and tournaments, ensuring a future for both the sport and the environment for generations to come.”

Costa Fly Line with Rose 580G is available now at CostaDelMar.com, Dick’s Sporting Goods Stores, and local Costa retailers.

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About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic® initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook or Instagram at @CostaSunglasses.