See in a new light with 580 Gold, bringing enhanced vibrancy and unmatched style to every adventure

JUPITER, Fla. (February 20, 2024) – For more than 40 years, Costa Sunglasses has delivered on its mission to create the highest standard in lens technology for the ultimate advantage on the water. Today, the manufacturer of the first color-enhancing all-polarized glass sunglass lens continues to elevate its innovative lens technology with 580 Gold, a new rose-based lens delivering unrivaled clarity and added scratch resistance on the water.

Designed with a lighter Visible Light Transmission (VLT), 580 Gold offers enhanced versatility across a spectrum of lighting conditions, ensuring optimal clarity whether out on the water in the bright sun or on an overcast day. Further setting these lenses apart, the distinctive gold mirror treatment is inspired by life after the sunrise, the golden hour. Playing on the softer and redder light from the sun during this time, 580 Gold provides a redefined style for every waterman. This blend of functional excellence and aesthetic appeal promises to deliver a whole new visual experience, offering both a superior view and a bold statement.

At the core of 580 Gold lies Costa’s polarized 580® glass (580G) lens technology, renowned for its exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. This technology, backed with a rose colored base, increases the viewer’s field and vision and is easy on the eyes. The multi-layered gold mirror finish amplifies its performance features while reflecting the adventurous spirit of its wearer.

“The Gold Mirror lens is not just an addition to Costa’s portfolio, it’s a new chapter in the brand’s storied legacy, promising to bring the world into view with an intensity and passion that only Costa can deliver,” said John Sanchez, Vice President Global Product Strategy. “With this launch, we’re offering more than just a new lens, we’re providing a new way to experience life’s most breathtaking moments, reinforcing our dedication to excellence and our continued commitment to the Costa community.”

With 580 Gold, Costa now offers nine different lens color options for the ever-changing nature of light conditions. 580 Gold will be available in more than 20 styles in Costa’s three frame categories – PRO, hybrid and lifestyle. The early, avant premier includes Reefton PRO, Spearo XL, Lido, Loreto and the best-selling Sullivan from the Del Mar Collection.

580 Gold lenses will be available online at CostaSunglasses.com and select specialty retailers starting February 9, 2024. For more information about Costa’s complete collection of award-winning performance, optical and lifestyle eyewear, visit Costasunglasses.com.

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, #OneCoast efforts and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.