Cashion Adds New Bait Finesse Rod, Expands its Most Affordable American-Made Rod Series

Sanford, NC – April 26, 2024 – Cashion Rods, of Sanford, North Carolina, announces the expansion of its ELEMENT Series Rods with a new Bait Finesse System option priced at nearly half the cost of its popular ICON Series BFS rods. Like all of Cashion’s rods, this expansion will be accomplished without outsourcing rods to overseas manufacturing. From the blanks rolled in-house to the assembly of every rod component, each ELEMENT Bait Finesse System rod will be made in the U.S.A.
“We’re proud that our ELEMENT Series is known as the most affordable American-made rod series on the market and we’re glad to provide anglers with one more reason to love them,” said Cashion Rods Owner and Founder, Dr. Matthew Cashion. “I’d also add that it’s an important time for all of us to do what we can to support American workers, businesses, and our economy. It’s not cheap and it’s not always easy, but it’s the right thing to do and we stand by that.”
Cashion’s commitment to domestic manufacturing started in 2010, when the company was formed, and has carried on with each new rod series and rod. This includes the new ELEMENT Bait Finesse Rod, where each one begins with Cashion’s expert handcrafting team wrapping raw carbon fiber materials together.
The high quality materials, precise pattern, wrapping, and molding around a unique mandrel give each rod the right definition and size. For the ELEMENT BFS rod, this initial step is what creates the CR4r blank. This unsanded blank is then completely encapsulated, protected, and enhanced by industry-leading processes before the team adds high quality custom components like blank-through graphite reel seats, cork rear grip, EVA foam butt grip, size 5 guides, and ergonomic hook keeper for easy and fast lure removal.
The result is an incredibly lightweight and comfortable, fast action rod that provides anglers direct contact with the blank. With optimal responsiveness for casting and reacting, anglers can feel every bite and bit of action along the way.
“We often hear from anglers who started with ELEMENT rods before exploring all the options they have with our CORE, ICON, and John Crews ICON Signature Series rods,” Dr. Cashion continued. “ELEMENT Series rods are a solid way to get to know the difference you get when you buy from Cashion.”
In addition to having the ideal length, weight, power, and action for Bait Finesse System techniques, ELEMENT BFS rods are assembled with all of the following features.

Key Features

  • Proudly made in the USA
  • Specifically engineered to work with finesse fishing techniques
  • CR4r raw finish blank to encapsulate fibers for increased durability
  • EVA foam butt
  • Engineered ceramic size 5 guides for balance, sensitivity, and knot clearance
  • Ergonomic hook keeper for easy and fast lure removal
  • Exposed reel seat with cut-down threads for direct blank contact
  • Cork grip for all day comfort
  • 1 year warranty

Specifications for Cashion’s ELEMENT Bait Finesse System Rods

  • Length: 6’10”
  • Action: Fast
  • Power: Med-Light
  • Technique(s): Single Hook Finesse Baits, Ned Rigs, Drop Shots, Micro Jigs, Shaky Heads
  • Line Weight: 4-10 lbs
  • Lure Weight: 1/8 – 7/16 oz
  • Handle Length: 9.5″
  • Rear Grip: Cork
  • Butt Grip: EVA Foam
  • # of Guides: 8 + Tip
  • MSRP: $129.95
“We make it a priority to provide superior quality rods in every series we offer,” Dr. Cashion added. “Even when we’re producing rods that are more budget-friendly, each one of those rods is designed with a scientific approach so anglers can maximize every moment they get on the water, catching more fish and making the experience more enjoyable. Every angler could use more of that!”
For more details about these rods, the ELEMENT product line, and other leading products, be sure to visit and follow Cashion Rods (@cashionrods) on social media.
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About Cashion Rods

American Made, Superior Quality, and Our People — since 2010, Cashion Rods set out to build upon these three pillars of strength and set itself apart from other rod companies. Founded on a love of fishing and expertise in material science, Dr. Matthew Cashion began the company after earning his Ph.D in chemistry with a concentration in polymer science from Virginia Tech. Cashion Rods has steadily grown in the years since its humble start and the team has fully-embraced the challenge of efficiently producing high quality and high performance fishing rods right here in the United States. The company’s craftsmen roll all of its blanks in-house and assemble every rod component before shipping them out to tackle retailers, distributors, OEM customers, and end-users alike. And, with each finished product and customer interaction along the way, Cashion’s team shines through as the company’s greatest asset.
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For More Information About Cashion’s Bait Finesse Rods, ELEMENT Series, and Full Line of Products

For more information about Cashion’s Bait Finesse Rods, ELEMENT Series, and Full Line of Products, please visit us at Media outlets are also welcome to use the contact information provided below.
Contact: Ben Choate
Email: [email protected]
Phone: 919-718-6677