A realistic and versatile swimbait that ensures you have the best chance to set the hook on every bite

COLUMBIA S.C. (July 27, 2022) – Berkley Fishing, the legendary fishing tackle company, offers ocean anglers their own version of the award-winning Berkley PowerBait Gilly now featuring four-HD saltwater colors.

Fishing enthusiasts were captivated by last year’s 2021 ICAST “Best in Show” win for the freshwater Berkley Powerbait Gilly, which was inspired by Japanese bass fishing techniques and translated into a masterful product, thoughtfully engineering into a pro-inspired design. The applications in the saltwater space soon became apparent to the Berkley team for this award-winning bait.

“We were thrilled when our bait beat out hundreds of new products in last year’s ICAST New Product Showcase and ever since the launch of the Gilly, the consumer demand for this unique bait has been off the charts.” said Jake Dawson, Director, Consumables for Berkley “We’ve since received a lot of feedback from the saltwater community asking for something that fits the bill for their fisheries, and now we are answering that call.”

Fishing in Japan continues to influence American anglers, especially when it comes to new finesse presentations and swimbaits – and the PowerBait Gilly finding its way to the US was no happenstance.  Berkley Pro Mike Iaconelli regularly looks abroad to find the next big technique, which led to the inspiration for the PowerBait Gilly. Berkley’s bait scientists took Ike’s notes and put their own unique stamp on it, including the infusion of the bait with the famed PowerBait flavor and dispersion that both entices the fish to the bite and makes them hold on longer for more hooksets.

Often sold out in retail stores, consumers are finding that the PowerBait Gilly delivers on its technology and promises. Beyond flavor, Berkley designed the bait so the hollow head section is soft enough to collapse during strikes and keep the bait swimming upright regardless of how it’s rigged. The tabs built into the tail section give the bait a remarkably lifelike motion in the water, that looks like an easy meal for fish. Texas rigged sideways, on a jig head or even a dropshot, the new Gilly is as realistic as it is versatile and ensures you have the best chance to set the hook on every bite.

The award-winning Berkley-designed PowerBait Saltwater Gilly provides an unbelievably natural presentation in shape, color, and action. It is now available in four saltwater HD colors to match the hatch wherever it’s used and is available in three sizes: 90mm (3.5 inch), 110mm (4.3 inch) and 130mm (5.1 inch). It will be available in retail stores beginning in July and has an MSRP of $8.99

KEY FEATURES
• Pro-inspired design with heavy influence from Japanese designs and techniques
• Remarkably lifelike shape, color and action
• Hollow head section collapses easier with strikes
• Packed with Berkley’s famed PowerBait flavor
• Rigging versatility
• Available in Four-HD Tru Colors

Berkley PowerBait Saltwater Gilly
Sizes: 90mm HD •  110mm HD •  130mm HD
Package Count: 90mm –  4 • 110mm – 3 • 130mm – 2
Colors: HD Pinfish • HD Menhaden • HD Pilchard • HD Croaker
MSRP: $8.99 HD Tru Colors
Available: July 2022