Dee Zee Truck Accessories named Title Sponsor – Multiple Brands signed as Associate Sponsors

MINNEAPOLIS (April 26, 2019) – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and Kayak Bass Fishing, LLC, (KBF) the nation’s foremost organization supporting kayak bass anglers, announced today the first group of companies named as sponsors of the two kayak bass fishing tournaments scheduled in 2019.

Dee Zee, a staple brand in the truck accessory market since 1977, has signed on as title sponsor of the events. YakAttack, an industry leader specializing in kayak fishing gear and kayak rigging has been named as the presenting sponsor. Bass Pro Shops, FishUSA, Jackson Kayak, Bonafide Kayak, B&W Hitches, Dakota Lithium Batteries and Polaris have all signed on as associate sponsors with the organizations, ensuring that the brands will be showcased at all FLW/KBF Kayak events and through exclusive digital content and on-site activations. Terms of the agreements were not disclosed.

“Dee Zee is excited to explore new marketing opportunities with FLW and KBF. These established brands have proven their ability to empower their athletes through their business models and showcase their sport,” said Scott Moyer, Director of Marketing for Dee Zee. We are thrilled to have the chance to engage their audience and display how closely our products align with their lifestyles.”

“We couldn’t be more excited to be part of the FLW/KBF Open and the FLW/KBF Cup,” said Luther Cifers, President of YakAttack. “Kayak fishing is something that every angler should experience, and this partnership will help us introduce it to more anglers than ever before.”

Per terms of the agreements, all brands will receive prominent exposure at the FLW/KBF tournaments and expos, FLW Bass Fishing magazine, FLW and KBF social media channels and websites. They also will receive the opportunity to provide contingency program rewards for winning or highest-placing anglers with cash and/or prizes for anglers complying with their program guidelines. Bonafide Kayak and Jackson Kayak have already implemented their contingency programs, offering an extra $5,000 to anglers who win the event fishing out of a Bonafide- or Jackson-brand kayak.

“We’re excited that these nationally-recognized brands are joining KBF and FLW to take kayak fishing competitions to the next level,” said Chad Hoover, president of the KBF. “These events will be a big success and create excitement that gets anglers fired up, whether they have been fishing for several decades or just getting started.”

The first event, the Dee Zee FLW/KBF Open at Nickajack Lake presented by YakAttack, will be hosted by Fish Dayton and Fish Lake Chickamauga next week, May 4-5, 2019. Entry fee for the event is $200 per kayak, with a $5,000 payout guaranteed for first place – $10,000 if contingency guidelines are met. The top 100 anglers will qualify to compete in the second event, the Dee Zee FLW/KBF Cup in Hot Springs, Arkansas presented by YakAttack. Of these 100 qualifiers, the top 20 receive free entry. All other qualifiers pay a $500 entry fee. The Dee Zee FLW/KBF Cup will be held Aug. 8-10, 2019, on a lake to be announced in conjunction with the Aug 9-11 FLW Cup on Lake Hamilton.

Anglers can register for the FLW/KBF Open at KayakBassFishing.com/FLW.

KBF was formed in 2009 to offer kayak anglers the opportunity to compete for hundreds of thousands of dollars in cash and prizes at premier fisheries around the country. Currently in its seventh season for live events, KBF offers more than 25 professional-level bass-fishing tournaments to kayak anglers. For complete KBF details, schedules and updated information, visit KayakBassFishing.com.

For complete details and updated information about FLW, visit FLWFishing.com. For regular updates, photos, tournament news and more, follow FLW’s social media outlets at Facebook, Twitter, Instagram and YouTube.

About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2019 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW and their partners conduct more than 290 bass-fishing tournaments annually around the world, including the United States, Canada, China, Italy, South Korea, Mexico, Portugal, South Africa and Spain. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram and YouTube.