Premium Cooler and Drinkware Brand Agrees To Multi-Year Deal, Becomes Title Sponsor of FLW College Fishing

MINNEAPOLIS (Dec. 21, 2016) – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, and YETI®, a leading premium cooler and drinkware brand, announced today a multi-year sponsorship agreement, including title sponsorship of the FLW College Fishing series. Terms of the agreement were not disclosed.

 

In addition to their title sponsorship, YETI will receive exposure across multiple FLW platforms, including more than 235 tournaments and Expos, FLW Bass Fishing magazine, FLWFishing.com, newsletters, social media outlets, and the Sports Emmy-nominated “FLW” television show.

“As the interest and popularity of College Fishing continues to grow, we’re excited to start our partnership with YETI, a brand known for their creativity and innovation,” said Trish Blake, FLW President of Marketing. “The team at YETI is committed to helping expand the sport at the collegiate level and leverage the FLW brand to increase their reach across all channels.”

The 2017 YETI FLW College Fishing series features three regular-season tournaments in each of the five conferences – Central, Northern, Southern, Southeastern and Western – along with the annual College Fishing Open. Top teams from each conference’s regular-season tournaments and the annual FLW College Fishing Open advance to the YETI FLW College Fishing National Championship.

“We’re extremely proud to be the official sponsor of the FLW College Fishing series,” said Corey Maynard, Vice President of Marketing at YETI. “YETI is dedicated to the expansion and progression of tournament fishing, and we look forward to multiple years on the water with collegiate anglers.”

College Fishing is free to enter. All participants must be registered, full-time students at a college, university or community college and members of a college fishing club.

The 2017 YETI FLW College Fishing series will kick off on Jan. 14 at Lake Seminole in Bainbridge, Georgia.

About FLW

FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2017 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico, South Africa and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTubeand Snapchat: @FLWFishing.

About YETI

Founded in Austin, Texas in 2006, YETI is a leading premium cooler and drinkware brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.