BENTON, Ky. (July 31, 2024) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, and Brunswick Corporation, the global leader in marine recreation, announced today a multiyear sponsorship renewal. The renewal ensures that longtime MLF sponsors Mercury Marine and Lowrance continue as official sponsors of the MLF Bass Pro Tour, General Tire Team Series and Major League Fishing Heavy Hitters all-star event.

Lowrance and Mercury Marine both became sponsors of MLF first in 2011, when they signed on as original sponsors of the very first MLF Challenge Cup on Lake Amistad, which featured only 24 professional anglers.

“Sponsorship renewals with brands that are deep-rooted in our sport, like Lowrance and Mercury Marine, are a testament to the benefits and ROI that our partners receive when aligning with Major League Fishing,” said Jim Wilburn. “Both brands share MLF’s strategic vision and goals – prioritizing innovation and a commitment to their anglers. The teams at both Mercury and Lowrance have been incredible supporters of MLF over the years, and we are excited to continue to build on our relationships with them in the years to come.”

In addition to remaining an official sponsor of all Major League Fishing and MLF5 circuits, Lowrance and Mercury will each be named the presenting sponsor of a yet-to-be-determined Bass Pro Tour Stage in 2025 and receive prominent exposure as premium exhibitors at the REDCREST 2025 and REDCREST 2026 Outdoor Sports Expos.

Also as a part of the renewal, the Lowrance Ghost® trolling motor and C-MAP® – the premium mapping solution for anglers looking for accurate and quality data – will also retain a prominent presence across numerous MLF media platforms, including all Bass Pro Tour and General Tire Team Series television programming and livestreams, MLF’s social media outlets, website, and featured logo placement on angler boats and jerseys in the General Tire Team Series and Heavy Hitters events.

For additional information about MLF, its tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Lowrance and its tournament-winning fish-finding technology, visit Lowrance.com. For more information on Mercury Marine visit MercuryMarine.com.

About Lowrance
Lowrance® is part of Navico Group, a division of Brunswick Corporation (NYSE: BC), and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS PRO® , Elite FS™, HOOK® Reveal™ Chartplotters & Fishfinders, ActiveTarget® 2 and Active Imaging™ HD Sonar and Lowrance Ghost™ and Recon™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at lowrance.com.

About Mercury Marine
Headquartered in Fond du Lac, Wisconsin, Mercury Marine^® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser^® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft^® electronics, Land ‘N’ Sea marine parts distribution and Mercury and Quicksilver^® parts and oils. More information is available at MercuryMarine.com.

About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 17 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.