Rediscover timeless excellence with the remake of the bestselling Hardy fly reel of all times

COLUMBIA, S.C. (July 6, 2023) – The return of a legend – a reimagined version of the most popular Hardy freshwater fly reel series ever. This highly-anticipated reintroduction marks the first time this Hardy reel, true to its original design and unchanged since the 1970s, is made available to anglers after decades.

The remastered Hardy reel features all the hallmarks that made it a favorite amongst the fly angling community, including its famed captivated half-cage design. But the remastered reel doesn’t just rest on its laurels. It comes packed with a host of modern innovations, meticulously engineered in England, to elevate the fishing experience to a new level.

One of these cutting-edge advancements is the powerful self-lubricating, sealed disc drag system, exerting over 5lbs of force while remaining super smooth and reliable. This gives the reel an impressive edge, ensuring every catch is managed with confidence, control, and precision. Adding to this is the newly incorporated on/off clicker, allowing for not only ease of adjustment and enhanced precision during casts and retrieves, but the ability to silence the outgoing clicker if preferred. The reel also boasts a fast and tool-free left or right hand selector lever change, as well as dual stainless-steel bearings for an ultra-smooth, ultra-fast retrieve, putting an end to challenging reeling experiences.

The Hardy Sovereign Reel will be available in two classic colors – Spitfire and Black, and in four sizes. This offering nods to the original design, reaffirming Hardy’s commitment to preserving the timeless aesthetics that our anglers have come to love.

“With the reintroduction of this best-selling Hardy reel, we’re merging the trusted design of the past with the advanced technology of today,” said Jim Murphy, Director of Fly Fishing for Hardy. “We believe in celebrating our history, while constantly innovating for the future, and this reel stands testament to that philosophy.”

FEATURES:
●    Made by Hardy Bros Master Craftsmen in Alnwick, England
●    Self-lubricating, sealed disc drag system which is smooth and reliable
●    Fast, tool free left or right hand selector lever change
●    Outgoing click can be silenced via a “poachers” switch
●    Engineered from bar stock aluminum
●    Deep anodized finish
●    Supplied in a Hardy neoprene reel pouch

MSRP: Starting at $750.00
Available: September 2023