National Professional Anglers Association Expands Partnership with Traditions Media
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Traditions to provide full slate of marketing services while shining spotlight on NPAA’s value to recreational fishing industry professionals. |
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Forestville, WI (November 1, 2022) – Those familiar with the National Professional Anglers Association (NPAA) probably already have a good feel for the tremendous job this 1,400-member non-profit organization does in terms of educating its members and advocating for the recreational fishing industry at large. Still, President Patrick Neu believes there’s a lot more NPAA can accomplish moving forward, especially as it continues to grow. To that end, Neu has announced, effective November 1, 2022, Traditions Media will enjoy an expanded role in the organization’s efforts to enlighten the fishing and boating trade as to the value and benefits of NPAA membership.  “Our association has a great story to tell,” says Neu, “and there’s no better communications team in this industry to tell it than Traditions! After working closely with them for the past year, we’ve made real progress and are right on the mark with our messaging. For that reason, we are naming them our sole marketing, media, and public relations representative. We’re looking forward to collaborating closely with Traditions Media President Noel Vick, and his exceptionally talented team, in the years ahead as they bring to the forefront of public awareness the value we deliver to our members, our partners and our sport.” |
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NPAA President Pat Neu speaking at a past Conference. |
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According to Neu, professional anglers and others earning a living in the recreational fishing industry comprise a unique group of entrepreneurs who appear to be “living the dream.” The reality, however, is that many fall well short in terms of what it takes to build a successful career in this industry. “Our goal,” continues Neu, “is to bring under our umbrella a large number of professional anglers and industry workers from across the country, so we can fight on and off the water for the survival and prosperity of business professionals.” To leverage the exponential increase in benefits that come with numbers, believes Neu, NPAA needs to get the word out. That’s where Traditions will play a leading role, expanding its unique print, media and content creation responsibilities, as well as bolstering the organization’s social media efforts. “We’re excited to be taking on a bigger role with NPAA,” says Traditions Media President, Noel Vick. “This is an organization with a proven track record that anglers and recreational fishing industry workers can really get behind. If you’ve ever met Pat Neu, you’ll never forget Pat Neu. He’s a passionate fishing industry voice, respected by his peers, and more connected than a set of Legos. After attending my first NPAA Conference – before becoming a member – I instantly recognized the organization’s authentic passion and commitment to the sport. Moreover, NPAA has the nucleus to become much bigger, and beneficial to the entire fishing industry. Our team at Traditions looks forward to helping accelerate that growth.” |
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Bass fishing legend Mike Iaconelli speaking at a past NPAA Conference. |
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According to Vick, a key objective for 2023 and beyond is communicating to the fishing industry that NPAA is far more than an advocacy association for tournament anglers and guides. NPAA represents all who make a living in the sportfishing industry. Membership includes everyone from fishing department associates and management, to manufacturing personnel, engine mechanics and professional rep groups, to that standalone bait shop by the boat landing. “Although this organization began as a band of tournament walleye anglers,” states Vick, “it has opened the tent to angling and recreational fishing industry pros of every stripe throughout the nation. We’re all angling professionals and NPAA is our hub.” Especially exciting will be Tradition’s approach to the organization’s social media presence. “We’ll be using our expertise in this area to share the incredible wealth of NPAA’s influence, benefits, resources and connections via a more consistent social media plan, a restart of NPAA’s YouTube channel, and aligning the mission goals of the organization with our social media output,” explains Traditions Media’s social media specialist, Lauren Luhman. “We plan to make NPAA’s on-line presence a one-stop-shop for anyone who wants reliable, professional information about the fishing industry. NPAA is growing already, and we intend to accelerate that trend moving forward.” There’s a lot the recreational sport fishing industry can do to become more professional, surmises Neu, and that’s long been an area of focus for the organization. It all leads back to NPAA’s simple and straightforward motto: “It’s all about the sport!” For information on joining the NPAA and exploring the many benefits membership provides, visit www.npaa.net. |
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Traditions Media Vice President, Leslie Sundahl-Vick. |
