BAY CITY, MI – April 7, 2025 – Today marks the official launch of 1Standard Fishing, a new premium tackle brand founded by industry veterans with over 20 years of experience designing high-performance fishing products. The company debuts with a focused collection of meticulously engineered crappie fishing tackle that combines innovative design with precision manufacturing.

1Standard’s inaugural product line features five signature offerings designed to meet the highest standards:

• Minnow1: Available in 2″ and 2.75″ lengths, this soft plastic lure boasts a revolutionary vertical tail design with a unique Action Hinge and precision Motion Slots, creating lifelike movement with minimal rod action.
• Minnow4 Hair Jig: Hand-tied, premium hair jigs featuring a realistic dorsal fin head design, molded eyes, and high-quality components built to withstand multiple catches.
• Stacker Head: An innovative jighead with dual line ties, allowing anglers to fish two lures simultaneously, effectively doubling their chances of success.
• Bait Head: A versatile jighead with a tapered bullet shape that runs true with any plastic combination, ideal for casting, vertical jigging, or forward-facing sonar techniques.
• Dock Shooter Head: Features a revolutionary spring wire keeper that holds plastics firmly in place during dock shooting, paired with a strong O’Shaughnessy hook for pulling big slabs from tight spaces.

“Our products are designed and built to one standard – helping anglers catch more fish,” said Jeremy Lawyer, pro angler for 1Standard Fishing. “We’ve created tackle with unrivaled designs, the best components, and precision manufacturing to deliver products of the highest standard for crappie anglers.”

The company also offers a selection of apparel and accessories featuring unique designs that reflect the crappie fishing lifestyle. 1Standard Fishing products are available now at select retailers and directly through the company’s website at 1standardfishing.com.

About 1Standard Fishing
We’re new, but we aren’t newbies. 1Standard Fishing is a premium fishing tackle brand backed by a team with over 20 years of experience designing high-performance tackle proven to catch fish. Our products are crafted to one standard: helping you catch more fish. Through unrivaled designs, top-tier components, and precision manufacturing, we deliver products of the highest quality.

Media Contact:
Scotty Petersen
spetersen@obteam.net