Ladson, SC (July 6, 2022) – What sort of conjuring could have breathed so much life into such a singular lure? What happens when you converge heartrending vibration with the style and the soul of a ChatterBait®?

Uncover the answers when you slash Z-Man’s ingenious HellraiZer lure across the surface . . . and confront some of the craziest topwater action of your life.

Created by original ChatterBait architect Ron Davis, the new Z-Man HellraiZer carves the water with a familiar pulse and sound— and a mad, desperate action only a predator and its prey can appreciate.

But when you tie it on and crank it across the surface, something happens to your heartbeat. You can’t put your finger on the feeling, though your instincts tell you something electrifying and a little dangerous is about to happen. You keep winding, witnessing the lure’s strangely familiar fleeing action, listening to its hypnotic, water-churning invitations. Like you’re observing a wounded fish or some other critter sneaking its way across the surface—trying desperately not to be detected from beneath.