Yokohama Tire sponsors Bassmaster Classic Tailgate
March 5, 2024
Yokohama Tire sponsors Bassmaster Classic Tailgate
BIRMINGHAM, Ala. — Just when you thought the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors couldn’t get any more exciting, think again. For the first time ever, fans will get to experience an outdoor tailgate party all three days of the event, which will feature activities and displays for the entire family. Yokohama Tire has partnered with B.A.S.S. to drive even more excitement to the event.
The new Bass Pro Shops Tailgate driven by Yokohama Tire will include an experiential activation including an autograph session with racing superstar Travis Pastrana, tire giveaways and a GEOLANDAR® tire line display. The crown jewel of the tailgate will be the stage of the Bassmaster LIVE set, featuring LIVE hosts Mark Zona and Tommy Sanders, who will be broadcasting live as the Classic contenders compete on nearby Grand Lake O’ the Cherokees for the World Championship title.
“We’re excited to come on board as a partner with the renowned Bassmaster Classic tournament,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management. “The passionate and engaged fan base aligns perfectly with our company values and wide range of tires. We’re really looking forward to getting out to this year’s event, interacting with both the fans and anglers and showing what Yokohama is all about.”
Adding to the Classic Tailgate excitement will be a dock dogs jumping competition, a catfish pond, a Cabela’s grill cook-off event with free samples, the Go Outside kids’ zone and a host of bounce houses.
“We are so excited to partner with Yokohama for the Bassmaster Classic Tailgate. This is a fun, new addition to the fan experience at not only the biggest fishing tournament in the world, but the largest consumer show for fishing in the country,” said Chase Anderson, CEO of B.A.S.S. “Our organizations are both driven by a focus on performance, and more than 100,000 fishing fanatics will be able to experience our combined successes during the three-day celebration.”
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit yokohamatire.com and yokohamatruck.com.
Connect with Yokohama Tire Corporation:
youtube.com/user/
linkedin.com/company/yokohama-
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at yokohamatire.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors.
-30-
Connect with #Bassmaster on Facebook, Instagram, Twitte
Media Contact: Mandy Pascal, Managing Editor, 205-313-0955, [email protected]
