Gary Yamamoto has ventured into hard baits with his new line ‘Gary Yamamoto Custom Baits’. And to help promote the product line, GYCB has signed Bassmaster Elite Series Pro Fletcher Shryock.

The company likes Shryock’s youth and energy, as well as his ability to connect with fishing fans.

Shryock likes the ‘ground floor’ opportunity with the new line of lures.

Yamamoto has an established reputation with soft baits. Davy Hite has an established resume with a Bassmaster Classic win, a Forrest Wood Cup championship, and a 2 Bassmaster Angler of the Year titles.

The two compliment one another well and so Hite will represent Yamamoto soft baits this year.

Good call on both signings – matching youth with opportunity and experience with a proven reputation.