November 14, 2023 – For Immediate Release

X Zone Lures is proud to announce their newly formed relationship with legendary angler, Hank Parker. After conversations including product, business ethics and faith, Hank Parker and Jim Van Ryn, the owner of X Zone Lures, felt there was a path to be followed and the partnership was formed.

Van Ryn says “Hank Parker joining X Zone Lures is a thrill for our company and all those that are associated with it. Having a man that has so much integrity, both personally and professionally, choosing to work with our brand of soft plastic baits, is a blessing that we did not see coming. We have enjoyed great success in the growth of our brand over the last eight years since we bought the company and working with great people, like Hank, has been a major contributor to that success.”

Parker says “I am extremely excited to work with X Zone Lures. They make awesome baits, and they are a company with Christian values. It can’t get any better than this!”

X Zone Lures can be found in the boats of many pros, including top Bassmaster Elite Series anglers, Brandon Palaniuk, Carl Jocumsen and Cooper Gallant. All these great
anglers are influential in the bait designs which make up the X Zone Lures lineup.

About X Zone lures
X Zone Lures is family-owned business operated by the Van Ryn family. X Zone Lures is a brand under the parent company of VRX Fishing Products Ltd. and operates side by side with its sister brand The Rod Glove.

At X Zone Lures the mission is simple: strive to deliver quality products at reasonable prices, with top level designs, complimented by excellent customer service. They serve the freshwater and saltwater market, but the main focus is on bass and walleye fishing. From Elite Series level tournament anglers to fishing hobbyists, they strive to be a brand that can be trusted by all anglers to catch more fish. For more information, visit X Zone Lures.com or email Jim at [email protected].