Whataburger® named title sponsor for Bassmaster Elite Series event at Lake Hartwell
April 1, 2025
BIRMINGHAM, Ala. — B.A.S.S. is proud to announce that Whataburger will serve as the title sponsor for the upcoming Bassmaster Elite Series event at Lake Hartwell to be held April 24–27 in Anderson, S.C. In addition to the title sponsorship, Bassmaster will launch a new digital content franchise, Whataburger Wednesdays, bringing fans fun and flavorful lifestyle content featuring their favorite Progressive Bassmaster Elite Series pros.
The Whataburger Bassmaster Elite at Lake Hartwell will bring the nation’s top professional anglers to one of the Southeast’s most iconic fisheries. Known for its scenic views and big spotted bass, Lake Hartwell promises to deliver four exciting days of competition for fans both on-site and online.
“We’re thrilled to welcome Whataburger to the B.A.S.S. family as a title sponsor and content partner,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “Their brand is built on passion, tradition and community — the same values that drive our anglers and our fans. Together, we’re going to create a world-class event at Lake Hartwell and share even more great stories through Whataburger Wednesdays.”
Whataburger Wednesdays will feature behind-the-scenes access, off-the-water adventures and a bite-sized look into the personalities of Elite Series anglers. The content will be distributed across Bassmaster digital and social media platforms throughout the 2025 season.
“Whataburger is excited to partner with B.A.S.S. and be part of a sport that resonates so strongly with our fans,” said Whataburger Director of Corporate Sponsorship Jeff Altman. “Fishing is about more than just competition — it’s about family, tradition and creating unforgettable moments. That’s exactly the spirit we want to bring to the Whataburger Bassmaster Elite at Lake Hartwell.”
Fans can expect great fishing, delicious food experiences and a one-of-a-kind connection to their favorite anglers during the Lake Hartwell event.
For more information and updates on the 2025 Whataburger Bassmaster Elite at Lake Hartwell, visit Bassmaster.com.
About Whataburger®
Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building systemwide revenue of more than $4 billion annually across our 17-state footprint and over 1,090 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re among QSR Magazine’s Best Brands to Work For in 2023 and consistently win culture excellence awards, including Top Workplaces 2023. Want to become part of our orange spirit? Apply to become a Family Member (what we call our employees) at whataburger.com/careers. Just hungry for a great meal? Download our app on iOS or Android to order ahead. Shop Whataburger-branded merchandise and selected sauces, including our famous Fancy and Spicy Ketchup, at WhataStore.com. Find Whataburger original recipe products in grocery stores. See our press kit for a list of locations, fun facts, milestones and other company information.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
