FORT SMITH, AR – War Eagle Custom Lures, YUM and Bandit announces the signing of B.A.S.S. Elite Series angler Micah Frazier as the latest addition to its list of sponsored professional anglers. Frazier joins a team of successful tournament anglers, including Stetson Blaylock, Alton Jones, Alton Jones Jr. and Jason Christie. Frazier will represent these tournament-tested brands during the 2018 B.A.S.S. season.

“I’m excited for the opportunity to work with some of the most iconic brands in the history of fishing,” said Frazier. “I have been using their baits and lures for as long as I can remember. Regardless of your fishing style, these lures cover everything you need and they just flat out catch fish. I am looking forward to putting together another great season in 2018.”

The 29-year-old angler, of Newnan, Georgia, began his fishing career with a bang by becoming the youngest boater to win a BFL event at the age of 16. The angler officially joined the FLW Tour as a boater in 2011 and accrued 14 top-10 finishes in his four years on the tour. Frazier jumped to the B.A.S.S. ranks in 2015 and has finished 12th or better in three Elite Series events.

“Micah is a great representation of our company – hardworking and dedicated with a keen sense of how to catch fish,” said Chad Warner of War Eagle Custom Lures. “Micah has proven himself on both the FLW Tour and B.A.S.S. Elite Series as a serious talent, even when the bite gets tough. His commitment to becoming the best is evident to everyone who meets him. We would like to welcome him to our family and wish him luck on the coming season.”

Frazier will compete in his second Bassmaster Classic at Lake Hartwell, March 16-18. The bass angler is looking forward to the prestigious event and already plans to utilize the wide variety of baits and lures offered by these brands to fill his livewell each day.

“I can guarantee you that I will have a War Eagle spinner bait tied on my deck,” said Frazier. “Between a Colorado spinner bait that time of year or a flipping jig, they are going to play a major role in the Classic and this season.”

War Eagle Custom Lures provides top quality Spinnerbaits, Buzzbaits, Jigs, Jiggin’ Spoons, Shakey Heads and Skirts. YUM produces the most advanced, fish-catching soft plastics and umbrella rigs you can buy. Bandit has a legacy of true-running crankbaits available in the hottest color patterns on the market.

For more information about these brands go to www.lurenet.com.