Columbia, S.C. – June 28, 2023 – The team at Lew’s has worked to fine tune actions, grips, and blank materials to create the new line of Custom Lite Rods, with a specific focus on extremely lightweight components. The lineup includes 20 casting models and eight spinning models, including two BFS style casting actions designed for fishing light line and lightweight baits, such as small swimbaits, jerkbaits, ned rigs, and shakey heads on casting tackle.

“I had a blast testing and tweaking these new rods with the guys at Lew’s. We’ve got a ton of great actions that are perfect for the way I fish,” shares Mark Zona, host of Zona’s Awesome Fishing Show and co-host of Bassmaster Live.

All Custom Lite Rods have HM85 graphite blanks for sensitivity and stainless-steel guides with titanium oxide inserts for durability, with spinning rods featuring a new Comfort Plus ergonomic reel seat designed in partnership with Zona and casting rods featuring a Full Contact reel seat for direct blank contact while fishing. The new Custom Lites have split grip handles with Lew’s exclusive Winn® Dri-Tac Ultra ProWeave™ Grips for all day comfort and control.

“The new Comfort Plus reel seat on these spinning rods is perfect, it’s just the way I want it. It might be the most comfortable handle I’ve used through the years!” says Zona. 

The new Custom Lite Rods pair perfectly with Custom Lite Baitcast Reel, Custom Lite SS Baitcast Reel (best with BFS action rods), and the Custom Lite Spinning Reel. 

 

MSRP: $149.99-$179.99