Lexington, S.C. – July 16, 2021 – Strike King is pleased to announce that it has expanded the lineup of one of the most successful soft plastics on the market. Following up on the immense popularity of the Strike King Rage Bug, Baby Rage Bug and the Magnum Rage Bug, the company introduces the new 3.38” mid-size Rage Bug. What makes the Rage Bug so important to avid anglers is that it can put fish in the boat inso many different situations. The man who understands this bait’s versatility better than anyone is MLF pro Andy Montgomery. “The Rage Bug is the bait with the ultimate in versatility. I cast it, I pitch it, I skip it and I use it as a trailer on a Skipping Jig,” said Montgomery. “Its thin body allows easy penetration with a worm hook, so I use it Texas-rigged a lot. I will put it on the back of a Strike King Thunder Cricket. In shallow vegetation, I even fish it as a topwater, because its flat profile makes it such a deadly wake bait.”

“Over the years the Rage Bug has become one of the most important baits in my boat,” offered Bassmaster Elite Series angler, Greg Hackney. Hackney, an 18-year professional angler is a dangerous man with a pitching and flipping stick in his hand, has relied on the Rage Bug many times when good bites are tough to come by. “Strike King designed this 3.38” bait to deliver the same action as its bulkier cousin, but with a smaller presentation for when the fish are not as aggressive,” said Hackney. “It allows me to scale down, but still have plenty of presence in the water.” The 3.38” Rage Bug, like the original, Baby and Magnum sizes, is a remarkable soft plastic for pitching around cover and punching mats. This size is also an awesome trailer on a swim jig. The four appendages create an unmatched action. “There are occasions when it pays to downsize that Rage Bug a bit,” said Hackney. “A lot of times when you downsize a bait, you tend to lose a little of action, but this 3.38” deal really sizzles down there,”