Park Falls, WI (March 7, 2016) – Tune in to the evening news and you can’t help but sense the doom and gloom of corporate America. Layoffs are common. What little personnel remains take on twice the duties. Pressure from top management trickles down through the workforce. Bad attitudes bloom. Business breaks.

Not all businesses follow the same, paved communal highway, however. Some, like Wisconsin’s St. Croix Rods, prefer to take the lighter-traveled yet well-maintained road, which ultimately leads to innovation and growth. With headquarters in small-town-USA, St. Croix is a family-owned and -run company. And the staff loves working there. Fact is, employment stints within the walls of the Park Falls, Wisconsin, facility are not measured in years, but decades.
The pride of every employee, from upper management on down, shows through in every rod St. Croix creates—that’s hundreds of thousands of rods every year. And growing.

And It’s because of St. Croix’s culture why a veteran of the fishing and hunting industries, Jesse Simpkins, will be joining the St. Croix team, taking on the role of Director of Marketing. With over 20-years in the outdoors marketplace under his belt, Simpkins will be officially stepping over the threshold to joined the company on February 29, 2016.

“A few years back I was asked to jot down the places I would most like to work if I were to start my career all over again. And, believe it or not, St. Croix was at the top of that list,” says Simpkins. “Not just because they are a family-owned business that treats everyone on staff like kin, but they are the top in rod crafting, and their name is synonymous with quality and craftsmanship.

“I look forward to getting to know the people inside the organization, top to bottom,” he adds. “The company is an integral part of the community of Park Falls. I am really looking forward to being a valued member of the team that delivers these quality products and drive the brand.”

“Jesse has a very successful track record and is highly respected in the fishing industry,” says Jeff Schluter, St. Croix’s Vice President of Brand Management. “He’s a passionate angler who intimately understands the fishing community and business. We love Jesse’s skill set and personality along with and his experience and devotion to fishing. Jesse will hit the ground running and communicate the St. Croix story.

“The company is growing. The creation of this position has been a long time coming and Jesse’s a great fit.”

#StCroixRod

View Online Version

About St. Croix Rod

St. Croix Rod is a family-owned and managed manufacturer of high-performance fishing rods headquartered in Park Falls, Wisconsin with a 65-year heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.