Premier Soup, Breading and Batter Mix Provider Expands on Sponsorship Agreement and Signs on as Presenting Sponsor of REDCREST 2023

BENTON, Ky. (March 2, 2023) – Major League Fishing (MLF) announced today that Shore Lunch, a leading provider of premium soup, breading and batter mixes created by Great Lakes fishing guides, has renewed and expanded their sponsorship with the organization for the 2023 season. In addition to being an Official Sponsor of the Bass Pro Tour and the General Tire Heavy Hitters all-star event, Shore Lunch will also become the presenting sponsor of REDCREST 2023 and the General Tire Outdoor Sports Expo, held March 8-12 at Lake Norman in Charlotte, North Carolina.

“We’re thrilled to have Shore Lunch renew their Major League Fishing sponsorship and are proud to showcase their products at our biggest events, continuing to reach new audiences together,” said Randy Gerstenblatt, MLF Senior Vice President of Sponsorship & Media Sales. “Through our premier tournament content and coverage, Shore Lunch will be able to connect and engage with our extremely loyal fanbase all across the country.”

Shore Lunch has partnered with MLF, the world’s largest tournament-fishing organization, since 2022. The U.S.-based company will receive exposure through multiple MLF outlets, including television and livestream broadcasts, the MLF website and social media outlets, prominent angler boat and jersey exposure at General Tire Heavy Hitters.

“Partnering with Major League Fishing makes perfect sense for Shore Lunch and the many loyal fishing enthusiasts that use our products every day at home and anytime they are out on the lake,” said Jonathan Eubanks, Senior Brand Manager, Shore Lunch. “We are excited to expand our relationship with MLF and look forward to an exciting season out on the water.”

For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Shore Lunch and their full line of premium soup, breading and batter mixes, visit ShoreLunch.com.