Gary Abernethy, marketing manager of LIVETARGET commented on the selection of Scott Martin to the LIVETARGET team: “Scott brings to LIVETARGET a great blend of proven tournament fishing excellence along with one of the best media outlets via his TV show and recognized personality.  We’ve talked to Scott over the years, and with his recent Angler of the Year achievement on the FLW Tour, and our ongoing growth at LIVETARGET, it was the right time to add Scott onto our team.”

Abernethy added, “Scott will help us in promotions with the media elements, but as with all our ProStaff, we look to use Scott and his proven skills as a leading bass angler to help us with our continued lure designs.  It is great that Scott is also a multi-species angler, and that works well to help us across a product line that now has over 750+ lure models.  We have plans to have Scott present tips and techniques to anglers so they can become better fishermen with LIVETARGET lures.”     

Martin had his own interest in seeking a partnership with the LIVETARGET brand.  “LIVETARGET is a company that has won a “Best of Show” lure award for 5 out of the past 6 years at ICAST, and man, they have some great lure designs.  Not only are the designs impressive, but as a travelling tournament angler and television producer, I need a very wide spectrum of lures to use. LIVETARGET offers me the most impressive lure selections, and I really like the Match-the-Hatch® strategy of matching the lure to the local forage base.  As a tournament angler, we all want a competitive edge, and the LIVETARGET brand will give me that advantage to win.”

Anglers will be able to view the Scott Martin Challenge TV show, which will air on multiple networks beginning in January (check local and cable listings for air times), plus learn tips and tactics he shares on his Facebook page, YouTube Channel and website: http://www.scottmartinchallenge.com 

In addition to Scott Martin, the current roster of LIVETARGET Pro Staff anglers includes: Dave Mercer, host of Facts of Fishing; Patrick Campeau, Canadian journalist and author; Henry Waszczuk, host of Fishing the Flats; Jason South, host of “Florida Adventure Quest” and two Bassmaster Elite Pros, Stephen Browning and David Walker.  See ProStaff content online at: http://www.livetargetlures.com/livetarget-pros