Columbia, S.C. (June 14, 2023) – Savage Gear, the leading brand in innovative big-fish tackle, is proud to unveil its latest saltwater lure, the Panic Popper, designed to cater to the needs of avid anglers always on the hunt for big adventure and big fish. The Panic Popper promises explosive topwater action and unrivaled performance in targeting big predatory gamefish.

Available in four sizes suitable for both inshore and offshore fishing, the Panic Popper is the ultimate weapon for pursuing a wide range of big game species. Its distinctive cupped-face design propels water further, enticing fish to rise to the surface. Equipped with heavy-duty hooks and split rings, this lure ensures that even the most formidable adversaries stay hooked. The Panic Popper boasts heavy-duty hardware capable of withstanding up to an astonishing 120 lbs of pulling pressure, making it an ideal choice for anglers seeking maximum casting distance to cover more water and entice those elusive big strikes.

The Panic Popper takes its inspiration from the enthralling dynamics of predator-prey interactions on the water’s surface. Just like a predator striking its prey, the popper’s action plays a vital role in mimicking the irresistible appeal of a distressed fish. The cupped face of the Panic Popper creates pressure, resulting in surface turbulence as the water is forcefully pushed away. This water-spitting turbulence mirrors the commotion generated by a fish evading the chase and becoming the next meal.

“Savage Gear is dedicated to providing anglers with the tools they need to embark on big adventures and reel in the biggest fish,” said Adam Ott, Brand Manager for Savage Gear. “The Panic Popper is a testament to our commitment to innovation and performance. Its exceptional design and incredible action will undoubtedly enable anglers to conquer the biggest and toughest fish, experiencing unrivaled success and excitement on the water.”

Panic Popper Key Features:

• Heavy duty hardware rated up to 120lbs of pulling pressure
• Designed for maximum casting distance and water spitting action
• 4x hooks

95mm (inshore) | Bone, Peanut Bunker, Purple Black, Chrome Sardine, Black Gold, and Olive Flash
135mm/165mm/195mm (offshore) | Black Flash, White Flash, Green Mackerel, Reef Runner, Flying Fish, and Olive Flash

MSRP: $15.99 to $25.99
Available: September 2023