Reese Fishing Expands Promotional Efforts

AUBURN, Calif. – January 6, 2025 –– Long known as one of the premier promoters and businessmen among the professional bass fishing community, Skeet Reese, the 2024 Bass Fishing Hall of Fame inductee has once again proven that he is one who has the vision to think long term when it comes to business.  In April of 2024, Reese announced the startup of Reese Fishing, a company that would produce premium fishing rods, at extreme value to the consumer.

With the reputation of being a champion of 12 major professional tours including a win on the James River at the MLF Bass Pro Tour in 2024, the 2007 Bassmaster Angler of the Year and 2009 Bassmaster Classic Champion, Reese holds the cache to solely and effectively promote his company.  However, being one to think big picture, Reese sought to bring other anglers in to help further expose the brand.

To that vein, Reese Fishing has added Waco, Tex. Major League Fishing BPT pro Alton Jones, Jr. to the Reese Fishing pro staff.   Jones, a three-time winner in his career, including a BPT win at Lake Fork in 2022, and the 2023 Heavy Hitters Champion brings many attributes to the brand that Reese appreciates.

Reese said he has been impressed with Jones as he’s watched his career develop.  “Junior has deep roots in the sport, having grown up in it,” said Reese.  “I have always been impressed with how he approaches the water and the competition, and he handles his business off the water as well.”

Reese continued to explain in detail.  “Junior has proven himself as one of the hottest and most progressive young anglers out there and he continues to produce results as an angler,” said Reese.  “His work ethic in promotions, social media and video content are also very impressive and he’s proven his reach with great social media followings and results whenever he is in front of people; he absolutely fits the mold of Reese Fishing and I am very excited to have him on the team.”

Jones said that being able to work more closely with Reese was something he had to consider when the opportunity presented itself.  “Skeet is obviously a true legend in professional bass fishing circles, I’ve watched him throughout the years and looked up to him as a competitor,” he said.  “But I’ve worked with him and another sponsor and was so impressed with his business acumen and the way he conducts himself in business, that I saw this as an opportunity to promote a growing brand from its inception, but also as a way to learn from the best.”

He explained that he didn’t just sign on because of the benefits of learning from Reese.  “He sent me some of the rods to try before I committed because I wanted to make sure I felt like I could be competitive with them in my hands,” he said.  “I fell in love with what he’s done with the NEXT 1 series, which are amazing and a tremendous value, but the soon to be released NEXT 2 rods are some of the most amazing rods I’ve ever fished with.  They have unique features from the grips to the handles and reel seats Skeet has designed and they are truly one of the best feeling most durable rods I’ve ever fished with; I am proud to represent Reese Fishing and to fish with these rods; they are NEXT Level.”

Along with promoting Reese Fishing, Jones will also be representing Kastking reels, the company that produces and markets Reese’s Signature Reels.

About Reese Fishing
A product of more than 40 years of competitive and fishing industry excellence, Reese Fishing is the brainchild of Bass Fishing Hall of Fame inductee Skeet Reese.  The Auburn, Calif. pro, being one of the most successful anglers in the fishing industry with over 40 years of experience, knows what real anglers want and need to be successful on the water. built alongside his wife and daughters, the goal is to instill our passion for the outdoors. The goal of Reese Fishing products is to help customers be inspired to explore what the outdoors has to offer; Reese Fishing strives for the best overall performance on the water.

For more information about Reese Fishing, or to order products, visit them online at http://reesefishing.com.