Progressive Insurance® named Platinum Sponsor and Official Insurance of Bassmaster
BIRMINGHAM, Ala. — B.A.S.S. announced today that Progressive Insurance has been named a Platinum Sponsor and the Official Insurance of Bassmaster, further strengthening a long-standing relationship between the two organizations and underscoring Progressive’s commitment to professional bass fishing and the outdoor lifestyle.
As part of the agreement, Progressive will serve as the title sponsor of the Bassmaster Angler of the Year award, the Bassmaster Elite Series, the Bassmaster Classic Celebrity Pro-Am and the Bassmaster Classic Tailgate. Progressive will also be the title sponsor of one Bassmaster Elite Series tournament during the season.
“As the country’s No. 1 boat insurer, Progressive is thrilled to strengthen its involvement with Bassmaster, an organization that embodies our passion for the outdoors and commitment to community,” said Eric Doubler, Progressive Recreational Lines Direct Business Leader. “With our expanded sponsorship, we look forward to deepening our connection with the amazing angler community while enhancing and delivering memorable experiences to fishing enthusiasts and fans.”
Progressive’s expanded role connects the brand with Bassmaster’s most prestigious competitive honors and marquee fan experiences. The Bassmaster Angler of the Year award is widely regarded as the most respected title in professional bass fishing, recognizing consistent excellence and performance across an entire Elite Series season. Earning Angler of the Year honors requires anglers to compete at the highest level across diverse fisheries and conditions, making the award a defining career achievement.
Progressive will serve as title sponsor of the Bassmaster Elite Series, which features the sport’s best anglers competing across the country on iconic fisheries, with each event drawing national attention through live coverage, broadcast programming and extensive digital storytelling. The series serves as the primary pathway to the Bass Pro Shops Bassmaster Classic presented by Under Armour and showcases the skill, preparation and innovation that define elite-level competition.
Progressive’s title sponsorship of the Bassmaster Elite Series tournament further reinforces its presence on the water. Each Elite Series event is a multi-day competition that brings anglers, fans and local communities together, generating significant economic impact while highlighting fisheries management and conservation efforts in host regions.
The Bassmaster Classic Celebrity Pro-Am, another event sponsored by Progressive, pairs professional anglers with celebrities, industry leaders and notable outdoor enthusiasts in a unique format that blends competition with entertainment. Held during Classic week, the event provides a high-profile platform to introduce new audiences to the sport while celebrating the broader fishing lifestyle.
Progressive will also serve as the title sponsor of the Bassmaster Classic Tailgate, a fan-focused experience that has become a centerpiece of Classic week. The Tailgate offers interactive activities, sponsor exhibits, giveaways and live entertainment, creating a welcoming environment for families and fans to connect with the sport beyond the weigh-in stage.
Progressive and B.A.S.S. share in their focus on innovation, performance and a deep connection to life on the water. Both organizations serve passionate, dedicated audiences — anglers, boaters and outdoor enthusiasts — who depend on reliability, preparation and trust in the brands and institutions that support their lifestyle.
Progressive provides boat insurance for anglers and boaters through comprehensive insurance solutions and easy-to-use digital tools, while B.A.S.S. leads the sport through conservation efforts, angler education and stewardship initiatives designed to preserve bass fishing for future generations.
“Progressive has been an outstanding supporter of B.A.S.S. for many years, and this expanded agreement reflects our shared commitment to the anglers and fans who make this sport so special,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “Having Progressive as a Platinum Sponsor and the Official Insurance of Bassmaster allows us to elevate our premier events while continuing to deliver exceptional experiences for our audience.”
Through integrated branding across live events, broadcast coverage and digital platforms, Progressive will have an opportunity to engage with millions of fans throughout the season while reinforcing its connection to the fishing and boating community.
For more information on Bassmaster events and sponsorship opportunities, visit Bassmaster.com.
About Progressive Insurance®
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it’s most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest personal auto insurer in the country, a leading seller of commercial auto, motorcycle
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, Turtlebox Bassmaster Opens Series presented by Battery Tender, Nitro Boats Bassmaster Elite Qualifiers Series presented by Bass Pro Shops, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Tackle Warehouse Bassmaster Junior Series, TNT Fireworks Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.
