BIRMINGHAM, Ala. — B.A.S.S. announced today that Pro-Guide Batteries has been named the title sponsor of the Bassmaster Elite at Mississippi River, set for August 21-24 in La Crosse, Wis. In addition, Pro-Guide will serve as the official sponsor of the Screen of Knowledge, powering live broadcasts and in-depth tournament analysis for the remainder of the 2025 Bassmaster season.

The Pro-Guide Batteries Bassmaster Elite at Mississippi River, the final regular-season event of the Progressive Bassmaster Elite Series season, is expected to be a thrilling finale with high stakes for anglers battling to qualify for the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour and cement their place in the Progressive Bassmaster Angler of the Year standings.

“Pro-Guide was founded with anglers in mind, and for 45 years we’ve been powering their pursuit of greatness,” said Chief Product and Marketing Officer, Pate Shumaker. “To be the title sponsor of the final Bassmaster Elite event in La Crosse is an incredible honor. It’s our way of celebrating the grit, determination and passion that defines the sport — and giving back to the community that has helped build our brand from the ground up.”

In addition to title sponsorship of the Mississippi River event, Pro-Guide’s support of the Screen of Knowledge will bring fans closer to the action. This key feature of the Bassmaster LIVE broadcast delivers expert insights, real-time statistics and educational content throughout tournament coverage.

“Partnering with Pro-Guide Batteries — a brand built by and for anglers — is a perfect fit for B.A.S.S.,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “Their commitment to powering performance on the water and enhancing the fan experience off the water makes them a tremendous partner as we close out the Elite season and deliver world-class coverage to bass fishing fans everywhere.”

“We are thrilled to announce Pro-Guide Batteries as the title sponsor of the 2025 Bassmaster Elite Series at Upper Mississippi River,” said Marketing Manager for Pro-Guide Batteries, Craig Storms. “This partnership reflects our commitment to powering the passions of outdoor enthusiasts and aligns perfectly with the energy and dedication of the Bassmaster community. We look forward to being a part of the excitement on the water and supporting the sport’s top anglers in their pursuit of excellence.”

The Mississippi River event marks the first time Pro-Guide has served as a title sponsor for a Progressive Bassmaster Elite Series event, and it comes at a time when the company continues to expand its footprint among competitive and recreational anglers nationwide.

About Pro-Guide Batteries

Founded in 1980 and trusted by generations of anglers, Pro-Guide Batteries are engineered to meet the extreme demands of serious sportsmen. Whether you’re launching at dawn for a local club tournament or chasing big water on the Elite Series, Pro-Guide delivers the uncompromising reliability, power, and run time today’s boats and electronics require. As part of the Battery Outfitters family, Pro-Guide Batteries are backed by 45 years of energy storage expertise and a service-first approach that’s earned trust nationwide. Learn more at www.proguidebatteries.com.

 

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.