O’Reilly Auto Parts Named Presenting Sponsor of Bass Pro Tour Stage Six at the James River

BENTON, Ky. (June 21, 2024) – Major League Fishing (MLF) announced today that O’Reilly Auto Parts, a leading specialty retailer of automotive aftermarket parts, tools, supplies, equipment and accessories, has been named the official presenting sponsor of the Major League Fishing (MLF) Bass Pro Tour event at the James River next week. MLF Bass Pro Tour General Tire Stage Six at James River Presented by O’Reilly Auto Parts will take place June 25-30 in Richmond, Virginia.

“This is a great opportunity for O’Reilly Auto Parts to support a fan-favorite outdoor sport, while also reminding customers that our expertise extends beyond highway vehicles,” said Hugo Sanchez, vice president of Advertising and Marketing for O’Reilly Auto Parts. “Customers can visit O’Reilly Auto Parts or oreillyauto.com for a wide variety of marine, agricultural and heavy-duty parts and accessories that we carry. We’re here to help whether you’re cruising down the highway, enjoying your favorite fishery or working on your land.”

While the James River has hosted numerous bass tournaments over the years, this will be the Bass Pro Tour’s maiden voyage on the fishery. MLF’s experience on the James includes Phoenix Bass Fishing League tournaments, several Toyota Series events, the 2003 Forrest Wood Cup and a Tackle Warehouse Pro Circuit event in 2022. The Bass Pro Tour features anglers competing using the MLF catch, weigh, immediate-release format, in which anglers catch as much weight as they can each day, while also feeling the pressure and intensity of the SCORETRACKER® leaderboard.

General Tire Stage Six at James River Presented by O’Reilly Auto Parts will feature live coverage on the final two days of the Qualifying Rounds, the Knockout Round and the Championship Round of competition. MLFNOW!® is livestreamed on MajorLeagueFishing.com and the MyOutdoorTV (MOTV) and Rumble apps.

Television coverage of General Tire Stage Six at James River Presented by O’Reilly Auto Parts will air as a two-hour episode on Discovery, starting at 7 a.m. ET, on Saturday, Nov. 9. New MLF episodes premiere each Saturday morning on Discovery, with re-airings on Outdoor Channel.

For additional information about MLF, its tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about O’Reilly Auto Parts and its full line of automotive replacement parts, visit OReillyAuto.com.

About O’Reilly Automotive, Inc.
Since 1957, O’Reilly Automotive, Inc., has grown from a family-owned company to a leader in the automotive replacement parts industry. It supplies equipment, tools, parts, and accessories to professional service providers and doit-yourself customers across the United States, Mexico, Puerto Rico and Canada. With more than 6,100 store locations and growing, the O’Reilly Professional Parts People deliver excellent customer service, knowledge and value to the communities they serve.

About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 17 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.