COLUMBIA, S.C. (September 14, 2020) — Fishing isn’t always pretty. Some anglers want tools that look nice on the boat or in their tackle box, but an Ugly Stik fisherman isn’t fooled by looks. They want tools that stand up to whatever gets thrown at them – from being dropped, left out in the rain, thrown in the back of the truck and everything in between. An Ugly Stik angler wants new Ugly Tools that can take a beating the Ugly Stik way.

Engineered to over deliver on durability, Ugly Tools make tasks like filleting a walleye or skinning a catfish on the dock at your buddy’s fishing camp a breeze. Rugged metals with hardy coatings ensure plier jaws and fillet blades will not corrode or pit with exhaustive use, and ergonomic, custom Ugly Tuff™ grips enhance control and the feel of the tool in the angler’s hand. These tools are so durable they’ll stand up to just about any punishment that gets thrown at them – that’s why all Ugly Stik tools are also backed with an unprecedented 7-year warranty.

“We knew if we were going to put the Ugly Stik name on tools they better be able to hold up to just about anything an angler can throw at them, so we designed these tools with real-life use situations in mind,” said Ugly Stik Vice President of Marketing Jon Schlosser. “We’ve taken the iconic toughness of Ugly Stik and incorporated it through a broad line of Ugly Tools built on durability and dependability, ranging from knives to shears and pliers.”

New Ugly Tools feature a variety of items including a fish skinner, pliers and marine shears. Ugly Tools knives feature blades that extend fully through the handle creating the most durable design to avoid breakage via pressure. The sheaths include a protective shielding and aeration to allow the blades to dry while in the sheath. The 7-inch Tapered Knife and the 9-inch Flex Knife also include a sharpening mechanism in the sheath to maximize usage and durability.

Tools and their uses:

Ugly Tools 7-inch Serrated Knife: Best for cutting through tough skin, scales and light bone. A semi-stiff and semi-thick blade make it easier to start fillet cuts on thick skinned or scaled fish.

Ugly Tools 7-inch Tapered Knife: Smaller to medium-sized fish; some flex allows for easy filleting and a short blade helps cut around bones salvaging as much meat as possible.

Ugly Tools 90-Degree Pliers: Used to remove hooks and baits from toothy fish or fish that are hooked deep. The extended 90-degree handle design allows for best line of sight when working in tight spaces.

Ugly Tools 9-inch Flex Knife: Medium to large-sized fish, extended length and flex allow for easy filleting of larger fish allowing maximum meat on fillets with even cuts.

Ugly Tools 9-inch Pliers: All-around tool used for removing hooks, modifying baits, cinching knots, cutting line, etc.

Ugly Tools Fish Skinner: Used to strip skin from meat when preparing table fare.

Ugly Tools Gut Hook Bait Knife: With nearly zero flex, this is best used as a bait board knife and can be used to skin fish.

Ugly Tools Marine Shears: Designed for any cutting task, including cutting chunks, fin snipping, rope cuts, etc. Also includes a scaler and measuring scale for quick reference when needed.

Ugly Tools Utility Knife: Less Flex and a thicker blade allow for steaking, breaking and bait fish work including cutting chum chunks.

Ugly Tools: Specifications

Knives
• Ugly Tools 9-inch Flex Knife: $29.99
• Ugly Tools 7-inch Tapered Knife: $24.99
• Ugly Tools 7-inch Serrated Knife: $24.99
• Ugly Tools 7-inch General Utility Knife: $29.99
• Ugly Tools 5-inch Gut Hook Bait Knife: $19.99

Marine Shears
• Robust Non-Slip Ugly Tuff™ Grips provide control even in wet/slippery conditions
• 420 Stainless Steel Blades
• Air-through Sheath – protects anglers, pets and blades when not in use
• Scaler – expose bait oils for more prolific scent dispersion
• Fin Snip – modify bait action to attract more bites
• Measuring Scale – quickly measure cut chunks for best results
• Blades Separate – easy clean up and go
• MSRP: $24.99

Fish Skinner
• Robust Non-Slip Ugly Tuff™ Grips provide control even in wet/slippery conditions
• 420 Stainless Steel Jaws
• Triggered Reverse Grip Handle Design
• Spring loaded – one hand operation
• Coiled Lanyard – allows angler to extend reach up to 36 inches
• Textured Jaws – grips skin better
• MSRP: $19.99

90-Degree Pliers
• Robust Non-Slip Ugly Tuff™ Grips provide control even in wet/slippery conditions
• High Carbon Steel Jaws
• 90-degree triggered handle equals maximum leverage with line of sight
• Spring loaded – one hand operation
• Coiled Lanyard – allows angler to extend reach up to 36” inches
• MSRP: $29.99

9-inch Pliers with Cutter
• Robust Non-Slip Ugly Tuff™ Grips provide control even in wet/slippery conditions
• High Carbon Steel Jaws
• Spring loaded – one hand operation
• Adjustable Vented Sheath with Belt Clip – Easy access for wear without inference on either right or left side
• Coiled Lanyard – allows angler to extend reach up to 36 inches
• Carbide Cutters – cuts nylons and superlines
• Triggered Reverse Grip Handle Design
• Cutters up – allows angler direct line of sight in tight working spaces
• Cutters down – allows angler to apply heavy pressure when needed
• Serrated Jaws – maximum friction and control
• Hook Cinching Notch – tighten line knots to hook limiting the angler’s risk of being stuck
• MSRP: $29.99