alem, Va. – October 2, 2023 – Missile Baits is partnering with the Outdoor Brand Team for assistance in growing sales and the Missile brand across theirterritory. After 11 years, Missile Baits continues to grow in the bass fishing tackle market for soft plastics, skirted jigs, and terminal tackle. The Outdoor Brand Team has extensive expertise and experience working with select brands in the fishing industry to grow sales.  OBT will represent the Missile line up of plastics and jigs across their territory in the Eastern half of the United States.

“I have personally worked with the whole OBT crew for over 10 years through other brands and they do an amazing job for the brands that they represent. Missile has never had the opportunity to partner with OBT but they recently had an opening, so I jumped on it. OBT will definitely help Missile Baits continue to grow and expand for many more years,” states Missile Baits owner, John Crews.

Matt Ledbetter, Sales Manager for OBT continued, “John and his team have built a great brand and we are excited to join the Missile team. The range of products and colors they have in their lineup is outstanding and I know our team can help them continue to grow the Missile brand.”

The official kick off date for the partnership between Missile Baits and OBT will begin October 2, 2023.