MIKE IACONELLI TO STAR IN BINGE-WORTHY TV SHOW THAT’S ABOUT MORE THAN JUST FISHING
COLUMBIA, S.C. (Aug 27, 2021) – Professional bass fishing’s biggest personality has a new fishing television show. My World with Mike Iaconelli, premieres August 30th on CBS Sports Network, and will blend the world of fishing with other exciting sports in this competitive and often humorous new series featuring some of today’s top celebrity athletes.
Each episode will feature Mike learning what it takes to train and compete in the guest athlete’s high-level competitive sport, confronting obstacles he’s never faced before. With the relentless mindset he applies to fishing, and a positive, comedic attitude, Mike finds out if he can keep up with today’s top contenders before introducing his guests to the world of fishing, challenging them to some friendly competition and testing their abilities on the water. Viewers can expect to see athletic greats from football, mixed martial arts, professional bowling, golf, and more.
The fishing industry has seen a considerable uptick in participants in the past year as people found fishing to be an accessible, inexpensive and safe way to have fun. Nearly 18% of US households participated in fishing in 2020, and 4.4 million were first-time fishing license holders. Recognizing the lack of television content with fishing themes created for a broader audience, Abu Garcia and Berkley, two of Mike’s brand sponsors, saw an opportunity to collaborate on such a creative show, with the hopes of keeping new anglers interested in fishing.
“People are more curious than ever before about fishing and want to know what it would be like to try it themselves. Mike Iaconelli’s talent and humor along with some of the nation’s favorite athletes shows just how inclusive, easy and fun fishing is. Our investment in My World with Mike Iaconelli will entertain watchers and become a catalyst for more people to embrace the sport that our brands and Mike both passionately represent.” – Says Marc Kempter, VP of Marketing Communications for Abu Garcia and Berkley.
This six-part binge-worthy series premieres with NFL player Lane Johnson, offensive tackle for the Philadelphia Eagles, on Monday, August 30th at 9/8c on CBS Sports Network.
About Mike Iaconelli: Mike Iaconelli, an icon in the world of professional bass fishing, is a South Philadelphia native who now lives in New Jersey. He’s had a passion for fishing since childhood and has been competing in fishing tournaments since high school. Iaconelli has won, or come close to winning, almost every major award in tournament bass fishing, most notably the 2003 Bassmaster Classic, 2006 Angler-of-the-Year awards. For more information, visit mikeiaconelli.com
My World With Mike Iaconelli: is produced by Professional Edge Fishing, Inc. in association with Pure Fishing and Northern Lights Communications, Inc. Executive Producers Mike Iaconelli, Becky Iaconelli and Jeff Olsen.