Mercury, Lowrance® Named Presenting Sponsors of Major League Fishing’s Bass Pro Shops REDCREST 2026

MLF’s Bass Pro Tour championship set for April 17-19 on the legendary waters of Table Rock Lake with accompanying Outdoor Sports Expo in Springfield, Missouri

SPRINGFIELD, Mo. (March 9, 2026) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that Mercury Marine and Lowrance® have been named presenting sponsors of Bass Pro Shops REDCREST 2026 , scheduled for April 17-19 on Table Rock Lake near Springfield, Missouri.

As one of professional bass fishing’s most prestigious events, REDCREST provides Mercury and Lowrance with a premier stage to showcase their industry-leading outboard engines and marine electronics to fans across around the world. Both brands will have a major presence at the REDCREST Outdoor Sports Expo held at the Bass Pro Shops in Springfield, where attendees can shop the latest innovations in marine performance and fish-finding technology at the Grandaddy of All Outdoor Stores and explore the Wonders of Wildlife National Museum and Aquarium, which was recently voted America’s Best Aquarium for a record seventh time. Every purchase made in the Expo during REDCREST will benefit conservation.

Through daily MLFNOW! livestream coverage and in-person fan engagement at the Outdoor Sports Expo, the partnership connects two of the most trusted names in boating and fishing technology with MLF’s premier championship event, the world’s leading outdoor retailer and bass fishing fans around the world.

“REDCREST represents the pinnacle of professional bass fishing, and Mercury is proud to help power the championship event as a presenting sponsor,” said Jeff Coad, Mercury Marine Vice President of Marketing. “Our role as a presenting sponsor continues a longstanding partnership with Major League Fishing and reflects a shared commitment to supporting professional anglers and advancing the sport.”

“We are thrilled to be a presenting sponsor of Major League Fishing’s Bass Pro Shops REDCREST 2026,” said Simon Conder, Lowrance Brand Senior Marketing Manager. “REDCREST brings together the most passionate anglers and the highest level of competition in the sport – and many of those elite competitors rely on Lowrance technologies to perform at their best. This event is the perfect stage to showcase our commitment to innovation and to supporting the anglers and fans who drive fishing forward.”

Mercury Marine and Lowrance are longtime sponsors of the MLF Bass Pro Tour, with roots in the organization dating back to 2011 when both brands signed on for the inaugural MLF Challenge Cup on Lake Amistad – an event that featured just 24 professional anglers and helped launch what would become one of the sport’s most innovative tournament platforms.

“Sponsors like Lowrance and Mercury Marine have been part of the Major League Fishing story since the very beginning,” said Jim Wilburn, President of Sales for Major League Fishing. “Both brands were there in 2011 when we launched the very first Challenge Cup on Lake Amistad, and they’ve continued to support our anglers and our vision for the sport ever since. To now have Mercury and Lowrance step in together as presenting sponsors of REDCREST 2026 is incredibly exciting for us. REDCREST is the pinnacle of the Bass Pro Tour season, and having two iconic brands that are so deeply connected to the fishing and boating community helping headline the event held for the first time at Bass Pro Shops Grandaddy Store will make this year’s championship even more special for our anglers and fans.”

Bass Pro Shops REDCREST 2026 Presented by Mercury and Lowrance will feature 35 of the top professional bass anglers in the world competing for the REDCREST Championship trophy and a top prize of $300,000. The three-day championship will take place on the legendary waters of Table Rock Lake, marking the first time the event has been held on the renowned Ozarks fishery.

Fans attending REDCREST 2026 will also be able to experience the Outdoor Sports Expo, a free, family-friendly festival staged at the Bass Pro Shops in Springfield from 8 a.m. to 6:30 p.m. daily. The event will feature great deals on a wide range of outdoor brands, interactive activities, live entertainment and opportunities to meet some of the biggest names in professional bass fishing. Additionally, Ranger and Nitro boats will offer daily test drives at Long Creek Marina. For full details on everything the Expo has to offer, visit MajorLeagueFishing.com.

On-the-water action will be streamed live all three days on MLFNOW! and MajorLeagueFishing.com, with every bass scored in real time using MLF’s catch, weigh, immediate-release format and revolutionary SCORETRACKER® system.

For more information about Major League Fishing and Bass Pro Shops REDCREST 2026 Presented by Mercury and Lowrance, visit MajorLeagueFishing.com. To learn more about Mercury Marine and their full lineup of outboard engines, visit MercuryMarine.com. For more information about Lowrance and its full range of marine electronics, visit Lowrance.com.

About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, World Fishing Network, RFD-TV, Game & Fish TV and Rumble, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

About Mercury Marine
Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft®  electronics, Land ‘N’ Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.

About Lowrance
Lowrance® is part of Navico Group, a division of Brunswick Corporation (NYSE: BC), and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS PRO®, Elite FS™, Eagle® Chartplotters & Fishfinders, ActiveTarget® 2 and Active Imaging™ HD Sonar and Lowrance Ghost®, Ghost® X,and Recon™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at  Lowrance.com.