Photo courtesy of Rather Outdoors

Lexington, S.C. – January 4, 2021 – For more than a decade Mark Zona has been one of the most recognizable and respected names in the fishing world, widely known for his efforts as a color commentator on The Bassmaster Elite Series and Bassmaster Classic and his own Zona’s Awesome Fishing Show.

Beginning in 2021, Zona will be representing Lew’s rods and reels. Already a member of the Rather Outdoors family with his long-standing relationship with Strike King, Zona will join a promotional staff that boasts some of the most accomplished names on the water, bringing his own unique flair and list of accomplishments to the team.

“I honestly look at Strike King and Lew’s as one company—a family in a sense,” he said. “I’ve been with Strike King since the day I started TV and joining the Lew’s team just made the most sense for my business and for me personally.”

For the Rather Outdoors team, the opportunity to welcome Zona to the Lew’s team is a great honor. Ken Eubanks, Rather Outdoors’ CEO said “nurturing the relationships that have been entrusted to us by so many that shaped our brands is what makes this announcement so special. We are truly honored to have Mark extend his trust and reputation deeper into our family, honoring the past yet building toward a new future. We are committed to ensuring Mark’s place in our company is one that anglers will have the opportunity to benefit from for years to come and are truly grateful for Mark affording us this opportunity.

For his part, Zona finds a great deal to look forward to. “Outside of making video content to entertain and help people catch more fish, my passion in fishing is working on rods and reels,” he said. “I look forward to being a part of a brand that is known for premier quality and I truly look forward to being hands on with the entire team at Lew’s”