New and potent Northland and Bagley baits finding their way onto angler’s wish lists. 

BEMIDJI, Minn. (November 15, 2022) – For the angler who has everything. Wait a minute… There’s no such thing. “No thank you, I don’t need any more fishing gear,” said no one, ever. So, in that spirit and the greater Holiday Season spirit, Northland offers to fill Santa’s bag with new baits, blanketing everything from southern reservoir bass to ice fishing northern border waters.

Shop till you drop…a line.

Elite Series MVP Jig

Since day one, Northland’s mission has always been the same—to build a better bait for everyday anglers and pros alike. That’s why they’ve partnered with best-in-class hook manufacturer Gamakatsu on the Elite Series MVP Jig. The jig features a Gamakatsu Jig 90 Big River hook with a large gap and acute bend that offers great holding power, locking fish in place. Whether fishing soft plastics or upsized live bait—you’re going to want to give the new Elite Series MVP Series Jig a shot. From vertical fishing to pitching or “strolling,” it’s got a hook that’s simply unforgiving and keeps fish buttoned. Available in four sizes and 14 fishy colors. MSRP is $6.49 (3 pack).

Reed-Runner Walking and Popping Frogs

If it walks like a duck, it’s a duck…or maybe a frog, loon, lab rat, blackbird, or baby turtle. At least that’s what the bass say. These dedicated surface smashers don’t discriminate against much of anything struggling or stroking on the surface that represents a square meal. With topwater mayhem on the mind, Northland brings forth the Reed-Runner Walking and Popping Frogs. The premium baits are heralded for their high hookup ratios, super weedless design, stout and sharp hooks, and expertly crafted patterns. Both models are available in 10 patterns. MSRP is $9.99.

Weedless Fire-Ball and Weedless Stand-Up Fire-Ball Jigs

You’d better be hot if you’re going to be called “Fire-Ball,” and that’s exactly how a new jig from Northland is coming across. Meet the Weedless Fire-Ball and Weedless Stand-Up Fire-Ball Jigs, specialized versions of the perennial favorite Fire-Ball Jig that solve the problem of delivering bait in the weeds without fouling. A double wire titanium weed guard arising from behind the line tie allows these new upstarts to squirt through emerging spring and thickening summer weeds with ease. Unlike steel and plastic weed guards, Northland’s titanium version keeps its shape and better bounces off timber, too. Both versions come in two sizes and eight jarring colors. MSRP is $4.99 (2 pack).

Rumble Shad

Northland made a splash in the premium hardbait category with the Rumble Shad balsawood crankbait series designed by Northland chief bait designer Jarmo Rapala—and fishing is definitely better with balsa. The magical lure is a mid-running crankbait available in three sizes with varying dive depths. You’ll discover walleyes and other species find their unique roll and tight action simply irresistible. The Rumble Shad is formed of balsawood through the unique Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. Designed to imitate shad, perch, and bluegills, the bait features a tight action, whether cast and retrieved or trolled behind the boat. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. Available in 15 artisan colors and another seven limited edition paintjobs. MSRP is $9.99.

Glass Buck-Shot Spoon

They’re flying off the shelves… Northland’s highly anticipated Glass Buck-Shot Spoon is constructed of a lead frame and features a high-pitched glass rattle. Its sonic vibrations are unique to the hardwater world. A natural, semi- translucent hard resin protects their marvelous paintjobs against scratches and chips. Available in three sizes and eight proven colors. MSRP is $9.99.

Level-Head Predator Tubes

If you’ve paid any attention to the progression of ice baits for lake trout, pike, and outsized walleyes, you’ve noticed that there’s a trend toward fishing big tubes for more and bigger fish. The dense Level-Head Predator Tube stays around the hole and marks well on electronics. Predator Tubes also hang horizontally and dart like the dickens when jigged. Its primary hook is stout and sharp, supplemented by a blood red treble to finish the job. Available in three sizes and four effective colors. MSRP is $7.99 (1 rigged and an extra body).

Rigged Tungsten Jigs

Anglers looking to get a jump on the hardwater panfish season are absolutely going to love Northland’s new Tungsten Rigged Jigs. With dense heads, a trio of enticing shapes and two sizes, bluegills, crappies, yellow perch and other popular panfish can’t resist, these offerings touch all the bases. Heavy-for-their size tungsten jigs are all the rage in ice-fishing circles these days and Northland leads the way with several versatile shapes and sizes, to include the Rigged Tungsten Bloodworm, Rigged Tungsten Mini Smelt and Rigged Tungsten Mayflyoptions. Each features a Tungsten Mud Bug jighead and soft, ultra-realistic body. Each model is available in two sizes and five proven color combinations. MSRP is $8.59 (2 rigged and 3 extra tails).

RED LAKE SPOON ASSORTMENT – 21 Piece Kit with Tackle Box, Line Clipper and Ruler

Northland’s hot new ice fishing kit was concocted for arguably ice fishing’s hottest walleye lake: Minnesota’s Red Lake. But even if the legendary Red Lake isn’t in your rotisserie, the brilliant assortment of killer shapes, actions, and colors will prove awesome on shallower walleye bites, especially in stained to darker water. Lures to include ice fishing champions: Buck-Shot Coffin Spoon, Bro Bug Spoon, Buck-Shot Rattle Spoon, Macho Minnow Spoon, Forage Minnow Spoon, Forage Minnow Jig, and Glass Buck-Shot Spoon.

$99.99 (save $35)